AI in Marketing

“A year spend in Artificial Intelligence is enough to make one believe in God” – Alan Perllis

Introduction

If I had said machines will be smarter than humans a decade ago you might have laughed, if it was five years ago you might have been dismissive but now the times have changed. Artificial intelligence is on the verge of doing everything its human predecessor does but better.
AI is touching all walks of life and has found limitless applications in almost all industries.The AI revolution might have as big an impact today as the industrial revolution had in the 1970. Like always the field of marketing is the first one to reap the benefits of this revolution. Hence let’s see some challenges faced by marketers which are being solved by AI nowadays.

Challenges that can be solved by AI in marketing

  • Content Creation – Content is the heart of marketing and an average marketer has to make a large amount of content everyday. This harms his creativity and restricts him from making really noteworthy content. Thanks to AI marketing platforms like Wordsmith, companies are able to produce insightful content from their pool of databases. This allows the marketer to focus on other pressing matters. This might be why companies are welcoming this with open arm.
  • Prospect Interaction – Long gone are the days when you need a whole team for interacting with your prospects. Chatbots can interact with your prospects on your behalf and help them with their queries. Chatbots have spread like wildfires and almost all the major brands are using it. This been majorly due the inception of chatbot development platforms like Facebook for developers. Marketing companies like Hubspot believe that chatbots will play a major role in future marketing and have hence made “Growthbot”. Growthbot is a chatbot that can help a marketer with his daily queries. Why not check some out for yourself – Google Assistant, Microsoft’s Zo.
  • Campaign Insights and Monitoring – A marketer has to be on his toes while implementing paid campaigns, constantly reviewing and changing his bids. This process changes with AI marketing platforms like Albert. Albert provides marketers with autonomous targeting and bid management. Along with this it also provides special insights into the campaign.
  • Content Suggestion – Content suggestion is very important to the time a user will spend on a website. Content suggestions are automated for the most part but lack personalization. This problem is solved by excellent content suggestion algorithms like the one’s used by Netflix. This content suggestion algorithm is what keeps visitors hooked to this platform.

What the future holds for us

AI will affect almost all aspects of marketing. Market penetration of AI marketing technologies will also be high. In fact, Gartner predicts, 20% of all business content will be authored by machines by 2018. Not only this more AI platforms like IBM’s Watson will come into play. This will allow developers to built AI powered products faster. In a few years the answer to the question “What can AI do?” will be “anything and everything”.

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