SPAs versus SEO


ajax spas crawler

Single Page Applications or SPAs have been the talk of the town in web development world. Even major tech giants like Google and Facebook have jumped in and open sourced their frameworks- Angular JS and React JS. And if you look at Github you see SPA frameworks are one of the most starred repos. React has 75k stars, VueJS has 66k and Angular has 57k.

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Principles of Mobile Web Design


Nowadays, the majority of users visit online platforms by using mobile devices like tablets and smartphones. In case you missed it, we now live in a mobile-dominant world. Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices and according to a survey conducted by Adobe reported that about 50 percent of marketers do not have their websites optimized for mobile devices.

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How to increase HubSpot COS Page Speed


A recent client who was Hubspot hosted had an abysmal page speed and was, therefore, losing out on SEO. I optimized the website to increase its loading speed and also I did some optimization to increase page speed in HubSpot. So there are a few tips that I can offer to those wishing to soup up their page speed. Read on for those!

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Five Punny Typography Rules


As a Graphic Designer whose power of visualisation is fairly good, I positively cringe when I see typographical errors.

What is “typography”, you ask? It is simply the art of applying graphic design principles to textual content.

A lot of people may think that it’s not a big deal.

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What I mean… A Website talking.


I always wonder if we humans are the only beings on Earth who can talk? Being a visual designer, I strive to make people understand my creatives, my thoughts. In my belief, everything around us speaks its perspective louder than we hear. Even websites. We underrate a website as a domain to a brand or a company. But each of them has a deeper, meaningful perspective of its own. An immense web design process is what it takes.

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5 Tips to Craft Engaging Content on Topics You Know Nothing About


In an ideal world, I would only be writing content regarding makeup and beauty but sadly that doesn’t always happen. Although it’s been only 2 months since I began working at Inbound Mantra I have written some highly technical pieces of content. These content pieces were about things I knew absolutely nothing about.

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Importance of search console for inbound marketing


seo inboundmarketing

Inbound Marketing is an effective way to attract highly qualified customers that are searching for your service or product. The techniques used in this process increases your organic traffic and helps you grow your business.

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Can you call B2B Social Media Paid Campaigns with above average CTRs successful?


B2B SOCIAL MEDIA MARKETING CAMPAIGNS

As an inbound marketing agency, customer acquisition is what we stand for.
In order to achieve that we use several channels, and social media is one of them.

Have you run paid campaigns on social media before?

Were they successful? Are you sure?

We make an attempt to answer the above questions using data collected from social media paid campaigns in the IT Services sector. Here comes the case study.

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Marketo highlights Marketing’s problems


marketo domain expires shit happens

Did you see what just happened to Marketo?
I am still in disbelief.

One of silicon valley’s top marketing automation software companies just allowed its domain to expire. Wow !!! It makes for some interesting social media gossip. I bet it was more than that. Did you see twitter?

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Is lead generation the only parameter for inbound success?


inbound lead generation success

When would you say inbound marketing has worked?

What would the parameters be to answer that? Would it be inbound lead generation, traffic or something else? Let us try to find out.

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