DemandFarm surprises itself with Inbound Marketing...

About:
DemandFarm is a Key Account Management Software system solely focused on addressing unique challenges that Key Account professionals face. With focused functionality the software allows all stakeholders of strategic, Key and global account programs to intensively cultivate, build, harvest and profitably grow the organization’s most valuable relationships.

Co-Founders:
Milind Katti and Abhijit Gangoli

Time Period:
April 1, 2016 – Present

Built a pipeline worth $150,000 and growing…

$150,000
Pipeline
41
Campaigns
164
Inbound leads
16%
Organic Traffic (M-o-M Growth)

Yes. Take my Business, Inbound.

Campaigns

Newspaper Campaign

Why: Sales Operations CXOs are a prime persona. They usually read the top financial newspapers. Hence, this creative.

What: This was a LinkedIn sponsored prospecting campaign which was targeted at Sales Ops in US. The idea behind running this campaign was to reach US Sales Ops in a company size of 5k to 10k. Through this campaign, Sales Ops were given an offer of free consultation on the DemandFarm Key Account Management Technology.

KPO Campaign

Why: This prospecting campaign is a LinkedIn sponsored update aimed at SAMA (Strategic Account Management Association) LinkedIn Group based in US.

What: The idea of the campaign was to offer SAMA’S followers a downloadable i.e. Customer Success Case Study. The case study explains how a particular KPO benefited in generating 35% average revenue from key accounts by leveraging DemandFarm’s KAM Technology.

Bot Campaign

Why: BOTs are occupying many a boardroom discussion. Thus, this creative to ride

What: Bot Campaign was launched to prospect DemandFarm’s persona in US industries of size 5k to 10k. In line with the artwork’s copy i.e. “A Bot for your Key Account Managers”, this campaign aimed to give CXOs a FREE consultation on the DemandFarm KAM technology.

Dreamforce Campaign

Why: “Dreamforce Session 2016” campaign was a LinkedIn Sponsored Update campaign that attempted to ride on the Presidential Campaign wave.

What: The campaign’s artwork was in line with the copy, “Choosing a President is easy but a Dreamforce session?”. Through this campaign, DemandFarm helped Dreamforce’s network choose the right KAM sessions to attend in the Dreamforce 2016 event.

CTAs

Landing Pages

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INBOUND PROOF OF CONCEPT

A proven short-term 4 month Inbound Marketing intervention to prove the power of Inbound for your business.

Inbound Mantra Rated 4.8 out of 5. Reviewed by Sachin Bhatia - "They know their stuff, in and out. Their focus on ROI is welcome"