Investing into a marketing automation software is easy. Deciding to invest into one is the hard part.

The common questions leads ask us are as under.

  • What is a marketing automation software?
  • Which is the best marketing automation software?
  • Are there any marketing automation tools, specifically for B2B?
  • and many more…


The Key Questions about Marketing Automation Software

Your organization should look at the following key questions while deciding to invest in a marketing automation software.


This is the single most important question. Do not proceed if you do not have an answer.

Has your marketing list outgrown the excel sheet? Are your leads not being followed up on time? Is your marketing team wasting money on random email campaigns? Is the team tired and bored of doing repetitive campaign tasks? Are your challenged in achieving your business goals month after month? Do you have a new business plan to cater to? Do you want to get personal 1:1 with your customers and prospects in a helpful way?

Ask why?


Marketing automation isn’t just automation. It integrates all the marketing activities and tools, to give marketers a single unified view of the funnel. It brings together all the channels – website, emails, sometimes even calling, analytics, social media, content marketing and the new tool launched today – to drive performance-oriented marketing.

Developments in Big Data and Analytics are further pushing the envelop on marketing automation, and its scope is only expanding.


Put simply, Marketing Automation Software helps you automate repetitive tasks such as emails, social media and website tasks. It helps marketing departments optimize, monitor and scale each channel effectively, leading to increased audience, engagement and marketing performance.


Once the potential of your marketing prospect list exceeds 100, it may be a good time to start preparing for marketing automation.


Investment into marketing automation is not just a marketing decision. It is strategic. And its ownership is vital to success.