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As the New Year inches in so does my turn to write a blog and here I am thinking about all the things I can write about.
I was thinking of a fresh idea that would resonate with people during the time of new beginnings and I thought that the best type of blog would be something that could help people plan their website design in a better way.
While designing, I always try to be experimental but never forget the basics. For me, all the things in design are based on three pillars: Color, Contrast, and Content.
So, let us talk about the trends around these 3C’s that you need to keep in mind to stand out in 2018.
Courtesy: ESL Global
Courtesy: Elje Group
The Pantone color of the year generally sets the path for web design for the year. For 2018, Ultra Violet a beautiful vibrant eggplant has been chosen. A great color that is inventive and imaginative which can bring a beautiful out worldliness to your designs!
Is bigger better? Designers certainly think so! In 2017 there have been single work homepages and interesting typefaces with splashes of gorgeous color where the text has been the king. With text being so important, types play a huge role in grabbing attention.
In 2018, these larger than life typefaces are set to become even more so!
Courtesy: Lonely Leap
Bold typefaces have been making a comeback because of strong hero style images with text overlays. Although they’ve all been centered around sans serif options serif is slowly sneaking in to make a big splash in 2018. Are you ready for it?
Courtesy: Pomegranate Travel
Courtesy: Veintidos Grados
E-commerce has always understood the importance of rich and beautiful product photography. But in 2018 unique influencer and author pictures will make a huge impact on buyers and brands better start taking notice.
They’ve been around for awhile and will continue to be huge gamechanger for years to come. With brands reaching the pinnacle of innovation and creating products never seen before product videos will become even more important.
Ever seen a gorgeous design but unable to visualize it owing to sad latin text and boring images? I have!
Working on our recent HubSpot Marketplace addition, I realized that designing with powerful content allows you a deep understanding of how a page will function and bring about a cohesiveness in the design.
Courtesy: Millie Bobby Brown COS Pack
So these are some trends that I am most excited about or looking forward to in the new year of design. Is there something you are noticing that I missed in this roundup?