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“Hey, did you update our Google My Business listing?”
“Wait, what are you talking about?”
“Google My Business…”
“Why would I google our business?”
You just helped your customer generate 100% more traffic than they were. Woah, congrats!
Avengers, Black Panther, Deadpool 2, Incredibles 2 (14 years later), a football world cup, a royal wedding, 2018 was huge! But what did that mean for us marketers? Well, more movies and more football obviously! But no seriously, as someone that has been an inbound marketer for just under a year, there’s so much I learnt – the good, the bad, the ugly.
I’m going to attempt to summarize some of my biggest learnings from 2018 in the hope that we can use some of these to make 2019 better and bigger!
I try and avoid the amount of sugar I put in my body. But that doesn’t stop me from spending hours and hours just browsing the various dessert options I could get delivered at the most ungodly hours. Most times I save them in my cart and forget about them (takes everything I have). But then there’s days when that food delivery app I use sends a notification with that blueberry cheesecake, with the caption “Your cheat meal is due now at 50% off!”(I know right!!).
As a kid, I was always in awe of how my dad had the answer to everything. Math, my physics projects, action movies, sports, pictionary, Taylor Swift songs (sorry Dad), he knew it all. I used to wonder how it was possible for someone to have such a vast array of knowledge in so many different fields. When I asked all he used say was ,”Start reading”. At the time I used think yeah right, like I can read about all of this stuff, but cut short to today I realized that apparently I can!
It was really only a few months ago that I heard the term “inbound marketing”. With a chemical engineering background and most of my prior work experience in labs, I hadn’t ever delved into the world of inbound marketing.
On the day of my interview at Inbound Mantra I heard someone say , “Client se pyaar karna seekho“, which translates to “Learn to love your client”. In the coming weeks I learnt new concepts, tricks, tools and so much more, all with the goal of helping the client.
When a lead approaches us, one of the very first steps at Inbound Mantra is to do a comprehensive inbound potential analysis. The goal of this is to primarily determine if we can help the customer achieve their goals and a ROI. Why this comprehensive analysis when you can just convert the lead to a customer simply by telling them YOU CAN?
Hippo CMMS grew customers by 1700% in the first half of 2018 from Organic Search. Inbound Mantra could not have been more excited to be a part of this journey. Here is their inbound marketing growth story.
Hippo CMMS is a leading maintenance management software (cloud-based) that provides simple solutions for different aspects of maintenance management including but not limited to work order management, preventive maintenance, equipment management, CMMS Software and inventory management. Based in Canada, it is the simplicity and ease of use of the the Hippo CMMS’ software that has helped it acquire customers – big and small – throughout the world.
Around a month ago, as I was reviewing a certain monthly report , I realized that Conversion Rate Optimization (CRO) goals were not being met. I began by looking at the overall CRO performance all year around and realized that it remained static and even dipped for some months.
As a kid I loved trying out new things, be it folk dancing, learning the guitar, making spaghetti out of potatoes (tastes delicious by the way) or just experiments in the lab. I was always intrigued by what went on around me and that led me to participating in every activity there was in school. Safe to say, I learnt the art of juggling multiple things pretty early on in life. Little did I know, it’ll be what helps me the most almost a decade later.