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Just a couple of weeks ago we were making lead and traffic projections for 2019 for one of our inbound marketing clients which is a SaaS company. While we were very excited for the optimistic goals we were setting up for ourselves next year, a critical question struck us. Can you guess what that question could have been? We, in fact, threw a similar question at you in one of our recent blogs: Inbound Marketing Hacks for 2019.
Any savvy inbound marketer knows that after putting all the hard work and sweat to get visitors to your landing page, the next big step is to get them to convert and become leads for your company. When they finally reach your landing page, the last thing you want to do is scare them away with an unfriendly and intimidating form experience. A long form with a bulk of questions can make a user feel fatigued and frustrated.