- who we are
- What We Do
- Contact Us
It should be though.
It has been a big reason for frustration at Inbound Mantra.
We have been able to win the small battles around setting up proper processes for SEO and CRO, but the bigger war has always humbled us.
As an Industrial Engineer, I would like to put in place a process for everything. (I have a process for doing up my wardrobe. Get that !!!). But somehow inbound marketing that I do day-in and day-out has always gotten the better of me. In the last so many years of doing inbound marketing, I have failed in developing and executing a predictable dependable inbound marketing process.
Last new year’s eve, I had taken time off.
It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing.
When you SEO a webpage, where do you place the target keyword?
Page title? Or the article heading i.e. H1? Or do you keep both same?
We prefer to keep both same. Only at times, when we wish to take a creative spin on the the article heading, do we keep page title and H1 different.
Since SEO is the cornerstone of any inbound marketing strategy, we decided to investigate what our colleagues in the webosphere were doing.
I come from a management consulting background.
No wonder I like ambiguity.
Inbound marketing isn’t different.
Unfortunately, the buy side is unable to see inbound marketing in the same light. Therefore, defined engagement models are necessary to set clear expectations and pricing.
When Inbound Mantra was a newbie (we still are), all engagement models were custom. ‘Scope creep’ was a constant problem. But, over a period of time, thanks to demanding clients and our increasing understanding of the market, we have been able to structure 3 models of engagement. These 3 models have successfully encouraged our clients to think clearly about their objectives.
“It feels like yesterday.”
Cliche, but sums up perfectly.
The day I left a corporate career for good, is still very vivid for me. That eventful evening in 2011, I returned home from work, just like any other day. As I lay resting on the sofa, ‘gingerly’ wondering how tomorrow would be, my daughter came around and asked me in a puzzling tone, “Papa, how come you are so early today?”
My daughter was about five and a half years then.
I replied, “I won’t be going to office anymore. I will work from home for a while before going to an office again. Are you ok with that?”
“Papa, you can always use my room as your office,” she said.
This summer, my 2 year old joined pre-school.
What fun, right?
One of his pet nursery rhymes seems to be, ‘Chubby cheeks, dimple chin….. ‘.
No problem, if you have forgotten. Here it is.
He is still some time away from reciting it, but his excitement – palpable and infectious.
And as we reach, ‘… Teacher’s pet, is that you …’, his excitement peaks with Yes Yes Yes. And he would flap his arms all around.
I get the same emotion …Yes Yes Yes… when Inbound Mantra is asked if it is a saas inbound marketing agency. We love SaaS unequivocally. Ok, we do inbound marketing for other sectors as well. It is with SaaS that we truly deliver and thrive while doing it. We enjoy it.
“Alexa, will it rain today.”
A 50% chance.
“Alexa, play billboard top 10.”
“Alexa, order chocolate hazelnut ice cream.”
Ordered, with an extra scoop as last time.
“Alexa, what will be the revenue next month.” – A little shy of a hundred thousand dollars.
I use twitter, still.
I wish the feed was 'more positive'.
A few weeks ago, I chanced upon the tweet of a fellow SaaS marketer. It lamented about the absence of quality content in the first page of 'Google search results'. The tweet went further to speculate that search results on page 2 were better than those on page 1. Have you noticed this?
If you are into inbound marketing, and you serve EU residents, you would know ‘GDPR’, undoubtedly.
That GDPR is a four letter acronym is purely incidental. Atleast that is what the EU lawmakers would like us to think. Here is the GDPR resource you could reference.
If I have got you worried, I am perhaps in the right direction. But, you still have a month and a little more. Start preparing. GDPR goes into effect from 25th May 2018, and will apply to any company that does business with European Union residents, irrespective of their business location. In effect, GDPR impacts all global businesses.
A formal hubspot training is de-facto discussion in all HubSpot deals.
Inbound Mantra’s response is standard and honest.
The HubSpot software is intuitive. Getting one’s hands dirty is the best and enduring way to learn the HubSpot software. HubSpot has also created a wealth of resources, tutorials, certifications and projects that one can take advantage of. Needless to mention, there is also a 24×7 support team available on phone. You will be able to figure things out on your own, without a challenge.