Introduction: Why Inbound Marketing? B2B Statistics ------------ Lead Generation is the main struggle for any B2B Organisation.The primary goal of inbound marketing is to get more customers i.e., more leads.According to a study by HubSpot, only 17% of the marketers feel that outbound practices produce high quality leads for sales.Inbound Marketing combines your marketing and sales efforts and gives it a new dimension.

The Strategies :

1. The right Buyer Persona

2. Reaching the right people

3. Keeping your customers well informed

4. Distributing your content the right way

5. Converting visitors into leads with CTA's

6. Nurturing your Leads

7. Convert your Leads to customers

Now go ahead and plan your Inbound Marketing Strategy.