The visual nature of Pinterest makes it a potent social media marketing services tool for hotels. No wonder, Hotels in India are joining the bandwagon as part of their "Social Media for Hotels" approach.Earlier this year in 2012, the social networking pinboarding platform Pinterest upstaged entrenched social networks like LinkedIn and Tumblr to
Pinning Hotels with Pinterest
emerge No. 3 behind twitter and Facebook. It was only a matter of time before businesses started evaluating and leveraging the social media marketing services potential of Pinterest. And the exciting news is that Pinterest for Business is gathering momentum.Hotels on Pinterest - A relevant Social Media Marketing Services ToolHotels, the world over, have been early movers to leverage this pin boarding platform for their Social Media Marketing Services. Given the intensely visual nature of Pinterest, Hotels can truly showcase a vicarious experience to prospective guests.Which Hotels in India have taken onto Pinterest?Surprisingly, a few hotels (five to be precise as on 25th April, 2012) in India have added Pinterest to their portfolio of Social Media for Hotels. We present all the examples and social media case studies we could find of Hotels in India who have established a presence on Pinterest.Search MethodologyWe used the undermentioned phrases to search for Hotels in India that are on pinterest. And within this search, of the three categories of search results i.e. Pins, Boards, People, we narrowed down on "People" (pinterest as on date does not provide for business pages) to check for the presence of these hotels on Pinterest.
The search phrases used were:-
- Social Media for Hotels India – Zero Results.
- Hotels India – Three Results.
- Hotels Delhi – Two Results.
- Hotels Mumbai / Hotels Bangalore / Hotels Hyderabad / Hotels Chennai - Zero Results.
Five Pinterest India Examples of Social Media for HotelsAccording to our search on Pinterest, the following hotel chains have established a presence on Pinterest.
It would be interesting to see what kind of activity and business value they are able to extract out of Pinterest. One of the ideas that we are currently contemplating is to do a "monthly report card" of Hotels in India using Pinterest for Social Media Marketing Services. What do you think of this idea?If you are a Hotel considering Pinterest as part of your Social Media for Hotels plan, don't miss " Social Media for Hotels – Four Points on Pinterest "This blog post is brought to you by Inbound Mantra - a Data Driven Inbound Marketing Agency._________________________________________________________________________________________