The scope of marketing has expanded so much in recent years that the very style and tactics of marketing have blended into undefined and new paths. One particular reason is the dawn of the digital age. It’s often perplexing to understand but it's not as hard as one might think. Let’s make an attempt to understand what the work of HubSpot Digital Marketing is all about.
What’s Digital Marketing?
Giving it a reverence of seniority, I will explain the concept of digital marketing first. Digital marketing is a collection of standalone tactics a business can use to reach users. Social media, in particular, has been a great ambassador for the cause of digital marketing. But in this type of marketing, communicating a message includes both online as well as offline platforms.
Digital marketing tactics vary from, email marketing, web banners, digital brochures, micro-sites, influencer marketing, mobile marketing (via text or media), PPC, video marketing, electronic billboards, affiliate marketing, in-app mobile advertisements and more.
What’s Inbound Marketing?
It is a holistic, data-driven approach to marketing. It’s all-or-nothing, making it an effective strategy. In an inbound strategy, all elements and practices are aligned, which pushes qualified leads through your sales funnel in a natural way.
It involves a great deal of content creation for a more dynamic and educational experience which appeals to prospects at all levels of the buying process. Inbound marketing does it via blogging, SEO and website pages that keep the prospects coming back for more. In a way, one can say that Inbound Marketing is HubSpot Digital Marketing.
Inbound Marketing vs Digital Marketing
Now that you know what digital and inbound marketing are, you might (being a CEO or a marketer) face a dilemma as to what approach to follow, inbound or digital. In that case, you need to understand what your marketing priorities should be. The answers to the following questions should help:
- Are you looking to execute any digital marketing tactic?
- Are you looking for a strategy integrated program?
- Do you want your brand to look good?
- Do you want to drive results?
If you’re a strategic marketer, a long-term approach is something you would look for to drive business growth. Such an approach includes more than just having a pretty website, thousands of likes on social media or being a popular business. Inbound marketing is an overall approach which gets customers and conversions organically, fuel growth through a persona-tailored content and the one which drives interest and engagement of customers. Your route to inbound includes a definite set of expectations, defined and measurable long-term goals and it is customer-centric.
Whereas, digital marketing is your “go-to” place if you’re looking for upgrading your brand or enhancing its visual appeal through the use of any number of single digital marketing tactic. It is short-term, budget-friendly and perhaps a component of an overall inbound methodology. I’m not here to blow the trumpet of inbound marketing or defame digital. The purpose was to help you make right decisions basis your business needs.
HubSpot Digital Marketing
But the important point to note is that both of these tactics can be united under the umbrella of HubSpot Digital Marketing are considered, by many inbound marketing professionals, to be within the overall inbound methodology. You can’t connect with audiences without branding, and you can't build user trust without high-quality content; both are elements of a productive inbound marketing strategy. Also, inbound extends far beyond digital, and consists of many unique moving components. The key takeaway here is that for most online audiences, bare-bones digital marketing tactics fall short for one reason: Value. To sum all this up, Inbound Marketing is a philosophy that encourages businesses to help their customers always, while digital marketing can enable them to do so. Thus, one can say that Inbound Marketing is essentially HubSpot Digital Marketing. If you’re interested in knowing more about Inbound Marketing, visit our website. :)
And I would appreciate your comments on my attempt to make a distinction.
P.S: This blog post is inspired by Mike Lieberman’s “Inbound - The Blog: The Secrets Behind Click To Close” and Ian Blake’s “What’s the Difference Between Inbound and Digital Marketing?”