How much time would it take to send personalized emails to your entire subscriber list individually?
A lot... Maybe hours or even days.
This is when Email Automation comes to the rescue!
With email automation, you can send personalized emails to your entire contact list in a single shot. Email automation not only makes the work less painful but it also segments your contact list so that you can send a particular email only to the relevant contacts.
HubSpot is the best marketing software and provides a wide range of tools to automate the marketing activities. One of the best tools provided by HubSpot is email automation. It's a tool which makes your work even easier with its next level automation. There is a wide range of features offered by the HubSpot email automation tool from personalization to analysis which gives your email marketing efforts a new dimension.
Let's take a look at some of the benefits of using HubSpot Email Automation for your business :
Segmented Email Lists to make a Bigger Impact
HubSpot segments your contact list according to their demographics, purchase cycles, buyers' journey and many more such features. This helps you to send more contextual emails to your contacts.
Segmenting the contact list according to the personalized fields increases the engagement rate from the email being sent as the people are receiving only those emails which are relevant to them.
Reaching to customers at the right time
With the help of HubSpot, you can reach customers according to the stages of the Buyers Journey. This helps you to send the right email to the right people at right time according to the stage in which they are.
When the entire process is automated the time required to execute the task is automatically shortened to a great extent. You can concentrate more on other important work as your entire email process is automated and the leads are being nurtured automatically.
A lot of time is saved if your emailing process is automated and this also makes it easier to for you to keep a track of all your contacts in a more organized way.
Automates the Process
One of the biggest benefits of email automation is that it is entirely preprogrammed. After it has been set up, you can choose specific criteria to trigger the workflows. You don't need someone to click send and be active with it throughout the process and you can rely on HubSpot to work 24/7 on your behalf.
Personalization of the Emails
With the help of personalization tokens available on HubSpot, you can easily personalize your emails by adding tokens like your contact's name, their company name, location, and many more such aspects. Personalized emails help in engaging with the contacts in a better way and are proven to be more effective than regular emails.
Nurturing your Leads
Email Automation is basically done to nurture leads. Email workflows nurture your leads by sending them helpful information which is relevant to them. With the relevant and engaging emails, the contacts learn more about your business and service and finally when approached by the sales team they understand your business in a better way.
The Greylist on HubSpot Email Automation Tool helps you to eliminate the contacts with low engagement and it also helps in updating the contact list. It helps you to make your contact list more accurate and more appropriate to your business.
HubSpot is truly an outstanding platform for automating your emails but it is an all-in-one marketing software and does not provide only the email automation service but an entire set of all the marketing services. This means that you need to buy the entire software pack even if you require only the email automation service. This makes HubSpot expensive for just the email automation tool.
There are many other email automation tools like MailChimp, Sendy, and Kingmailer which provide only the email automation service, unlike HubSpot. You just need to choose the right software for your business according to the marketing requirements.
Do choose the right software for your business wisely.
Tell me your views about HubSpot Email Automation in the comments below.