Your LinkedIn Profile URL is the quickest and shortest way into Google's Heart. Get a permanent High on the Rankings.

Have you ever tried searching for your name on Google or any other Search Engine? What do you see? If you are doing this for the first time, the search results would be a revelation. Unless your name is extremely common, in most cases, you should see all your social media networking profiles right on top of the search results - Facebook, Twitter, LinkedIn, Google Plus, Vimeo, YouTube and sundry. Yes, these are the search results people see when they search for you in a professional context.

So, if you are looking for a job change or are keen to market yourself with LinkedIn Marketing, a high-ranking LinkedIn profile is a no brainer and could help you put your best foot forward online. What this means is that you are in control of "How you appear Online?".

How do we get Google to Rank You? - The LinkedIn Profile URL 'Magic'LinkedIn Profile Optimization is the long answer. And it needs continuous work. Your LinkedIn Profile is like a work-in-progress beta report. It is never finished. Therefore, the trick is to keep investing in creating a powerful LinkedIn Profile.

But, if you are the lazy ones, who want to get to the top with minimum effort, here is the happy news. There is ONE feature in your LinkedIn Profile that can improve your chances of ranking higher on Search Engines. It is called the LinkedIn Profile URL or the LinkedIn Vanity URL.When you create a LinkedIn Profile for the first time, LinkedIn assigns a default, impersonal, non-optimized and unreadable URL. But, this can be edited and you could choose a combination that best reflects your name. Obviously, there is no guarantee that the combination in available. You may have to try a few permutations before you can finalize one. Please refer to this LinkedIn Profile Video to learn how to edit the LinkedIn Profile URL?How did the search engine rankings improve for your LinkedIn Profile after the changes to your LinkedIn Profile URL? Tell us, don't be shy.

This blog post is brought to you by Inbound Mantra - a Data Driven Inbound Marketing Agency.