Penguin, Panda, Hummingbird - did they make you cry?
Google has been at the cutting-edge of internet search and continues to be committed to giving users the best information available online. That is why, what worked 3 years ago in search engine optimization (SEO) no longer holds true.
And it only changes each passing day.
Fortunately, the principles remain the same. But, I must admit, it is only getting challenging to rank higher on Google searches. For businesses to dominate google; tremendous analysis, rigour and insights are indispensable.In comes inbound marketing seo - the whole idea is to be helpful to users by providing them high quality information.To do inbound marketing seo with precision, you need comprehensive tools.
I am into Internet Marketing since 2014. I have used many SEO Tools like Keyword Planner, Ahrefs, Openlinkprofiler, Google Analytics and more. Recently, I used SEMRush. It is comprehensive and will take your inbound marketing seo to a new level.
Lets review SEMRush.What is SEMRushIt is a comprehensive SEM Tool that lets you do extensive research about any website (yours and competition).With the help of this tool you can do deep research about any URL.
You can check keyword ranking in different countries and amount of traffic for those keywords.Right now we can track keywords for 26 Different countries, but for India. :(Note : SEMRush works for several Search Engines Like Google.com, Google.co.uk etc. But, does not include Google.co.in at this time.
So what we can get with the help of SEMRush?
- Traffic from paid search vs. organic search
Just put any domain name in the search box and search it. It gives you clear picture of that website, how much organic traffic it is getting, how much paid traffic, how much backlinks, top keywords and main competitors. You can see screenshot here
With the help of this feature you can check the position of your competitor's keywords in search engine. In this below screenshot you can see keyword, position, volume, cpc, competition, ranking url, traffic, results and trends.
How Can You use these metrics
- Find easy to rank keywords with searches
- Use their ranking url and analyse the compeition's content
- Track those keywords for which your competitor is getting traffic
This is my favorite section because here I can find my friends. Confused? You must be thinking why I called them friends. I am using this word because I can get backlinks from same niche websites easily and can do off page SEO for our websites as well.
Now comes the very interesting thingBacklinks :) Because of this awesome feature I love this tool.
Everybody is struggling to make quality backlinks. But this tool will give you backlinks of your competitors and give you option to export for further use.You can check anchor text used by competitor, dofollow, nofollow, index time, external link on that particular page.
#5. Keyword Research
You don't need Google keyword planner tool to do keyword research. Using SEMRush you can do advanced keyword Research. Just put your keyword in search box and search. It will give you complete data about keywords - organic search volume, CPC, number of results, competition, Related Keywords and more.
Apart from the above features, SEMRush has some complementery tools.
- Position Tracking
- Domain vs Domain
- Keyword Difficulty
- Site Audit
Let's discuss one by one.
#1. Position Tracking
For this feature you have to set a campaign for your website and add your all important keywords which you want to track daily. It will help you to track your keywords daily.
#2. Domain Vs Domain
This Tool will help you to compare the stats of website to another website.
#3. Chart Tool
You can grab the chart code for your blog by entering the URL.
#4. Keyword Difficulty
This tool will give you organic difficulty of the keyword. This is a recently introduced feature where the tool compares with the Top 10 ranking sites and then calculates Keyword Difficulty.
#5. Site Audit
Using this tool you can audit your site and can see what SEO factors you are missing.It will give you full SEO Audit Report about errors, warnings, issues and notices. Using these metrics you can improve your site's inbound marketing SEO.
SEMRush offers 3 pricing plans with a 14 day Free Trial. I highly recommend it.
Success in Inbound marketing SEO requires continuous and organized effort. The involvement of numerous SEO variables makes it a little overwhelming. A tool like SEMRush will keep you on course with respect to your business goals.
Which tools have you used? Tell us all about it in the comments section.
This blog post is brought to you by Inbound Mantra - a Data Driven Inbound Marketing Agency.