Your business has got new LinkedIn Company Pages. It may be a great time to relook your LinkedIn Marketing initiatives that leverage this Inbound Marketing Services tool.Finally, LinkedIn rolls out NEW LinkedIn Company Pages to all businesses on LinkedIn. LinkedIn had done a limited roll out in early September 2012 when it released the New LinkedIn Company Page to select businesses. LinkedIn Company pages are a powerful LinkedIn Marketing tool for businesses - big and small. So, how can your business stand out by leveraging and optimizing this New LinkedIn Company Page? We look at three such features of the New LinkedIn Company Pages that could give fillip to a company's overall Inbound Marketing Services approach.
Three key features of the New LinkedIn Company Pages
#1 ) Attention Grabbing "Cover Image" Masthead - Express your Brand or Use a Call to Action
Similar to Facebook and Google Plus business pages, LinkedIn has introduced the "Cover Image" feature. So now businesses, can upload a 646 X 220 "Cover Image" to engage their visitors. Unlike Facebook and Google Plus business pages, the "Cover Image" is positioned a trifle below the top margin of new LinkedIn company pages. This obtuse
positioning pleasantly ensures that Visitors notice and register this "Cover Image". To take advantage, it is recommended that businesses create a "Cover Image" with a Call toAction. Businesses can also use this feature to express their brand values.
#2 ) Featured or Most Recommended Product or Service
Before the New LinkedIn Company Pages roll out, if visitors had to check out a Company's products, they had to click on the "Products and Services" tab - a two step process. But now, the moment visitors land on the New LinkedIn Company Pages they immediately get to see the Top Products and Services. The product that gets displayed on the landing page is usually a "Featured Product" and / or "Most Recommended Product"
#3 ) Featured "Status Update"
As in Facebook, for all LinkedIn Status Updates you can now "Feature this Update" . This helps businesses showcase their most important message by moving it to the top, in this New LinkedIn Company pages update.There is also a fourth one, but given the exclusive nature of this fourth feature, it will be the subject of a new blogpost.
This blog post is brought to you by Inbound Mantra - a Data Driven Inbound Marketing Agency.