Your intelligent path to Smart Revenue Growth
LEAD SCORING MEETS PREDICTIVE
- Predictive lead scoring is the next level in lead scoring methodology. It brings the power of predictive modeling to CRM data that is explicit and implicit
- Predictive Lead Scoring is the modern-day concept that unleashes the potential of AI upon your data, thus, extracting only high-potential leads for your sales reps
- Utilizing predictive modeling, predictive lead scoring learns from successful leads that have closed into customers and finds similar patterns in all the incoming leads. This is done by pulling information from the CRM, marketing automation software, inbound marketing software and third-party lead enrichment APIs. Predictive lead scoring crunches this ocean of data to support marketing and sales teams, identify patterns and connections that would have been impossible to identify manually.
IS THIS HOW YOU MANAGE LEADS TODAY?
TOO MANY ‘BAD’ LEADS. AND YOU CONTACT ALL OF THEM. SOMETIMES YOU GUESS WHO TO CONTACT :)
- With each day, leads increase
- You hire more sales reps to address the demand
- Productivity still is capped
- You’re unable to prioritize leads
- Leads leak
TRADITIONAL LEAD SCORING
Unable to offer a credible solution. Creates more problems. Eventually fails because…
Predictive Lead Scoring tells you which Leads will close into Customers