Samajwadi Party had the best Social Media outlook in terms of presence and communication amongst all the political parties in the recently concluded State Elections in India. And Yes, Samajwadi Party won at the hustings in India’s most populous state – Uttar Pradesh.
The recently concluded State Elections in India have grabbed ALL the headlines. Even we fell for it. Given our vocation, we looked only for Web 2.0 and Social Media in the headline. And boy, were we not pleasantly surprised.It was natural for us to expect that most political parties would score a naught when it came to Social Media.
But, the Samajwadi Party not only WON the Uttar Pradesh Elections, it already has an activated Facebook Timeline for Brands. The Samajwadi Party website featured high-quality photos in addition to the Facebook feed. Not to be outdone, the Bharatiya Janata Party (BJP) has an impressive Facebook Page with close to five hundred thousand followers, but it had yet to activate the new Facebook Page Timeline for Brands. BJP graciously congratulated all the Election Winners on its Facebook Page. The Congress Party (Indian National Congress) is virtually non-existent on social media, very similar to how it is non-existent in the minds of India’s electorate. Ditto about Bahujan Samaj Party (BSP) that was ousted from power in Uttar Pradesh.
We present a quick snapshot of the Web presence of these key Political Parties.India’s internet population that is expected to grow to 300 million from 100 million now and the increasing adoption of social media, web 2.0 and internet for education, training and skill development will only create a more informed populace. Time will only tell if India’s political leaders and parties embrace Social Media to participate in popular conversations.
And Yes, who do you think would become the CM of UP - Akhilesh Yadav or the father figure Shri Mulayam Singh?
The author has no party affiliations and inspite of having no credible candidate choices still goes out to vote. The author strongly believes that the internet and social media can galvanise electoral temperament that eventually would result in potent Electoral Reforms.
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