Inbound Marketing is budding. With the advancement of technology and media, inbound marketing is thriving. The businesses that once advertised via TV, Radio, offline banners, and newspapers have now switched to using online methods for gaining new customers.
It has become one of the easiest ways to reach your buyer persona, and making them understand the value of your product.
So before going to further, let's talk a bit about inbound marketing to brush up and clarify some concepts.
What is inbound marketing?
Inbound marketing is a marketing technique that brings in customers through a platform where marketers aren't forced to go out and sell their products.
This technique gains visitors' attention by making the company visible to its customers. Inbound marketing lets a company represent its products and content, so that customers are attracted and achieve higher gains by its services.
In short, it’s a great strategy to share your content worldwide. But the question is "how do you run an inbound marketing campaign?"Because you can’t earn visitors to your website without it. Which also means, there won't be any visitors or leads or customers. For this you need to use certain inbound marketing tools that bring buyers to your site and build a trustworthy relationship with them.
Here are some inbound marketing tools that will boost your website traffic and drive your ideal customers to your company’s website.
Top 5 Inbound Marketing Tools You Should Use
Running a blog for maximizing traffic has always been a right choice as it generates more eagerness among users to receive daily updates.
If you're planning to start a blog, then there's no better choice than the Wordpress.org platform. It's an absolutely customizable and interactive blogging platform containing some robust SEO features.It satisfies most of your inbound marketing needs through one package.
One of the most visited social channels and a great hub for exploring various topics. To deliver your content to the right group of people, Facebook is the right option due to its a dominance in the social networking scenario.
It lets marketers create a page for their company and gives them space to promote their products.
Inbound marketing isn't only about delivering content to raise your site traffic. You also need to monitor the performance of your targeted keywords. Moz does that job for you. It tracks your website ranking in search engines, analyzes your competitor websites, and tells you about the amount of traffic you're receiving everyday.
Hubspot is an all-in-one inbound marketing tool that helps businesses in getting leads through several methods such as SEO (Search Engine Optimization), blogging, social media, marketing automation, and marketing analytics.
It's a single platform which helps marketers receive more visitors, transforming visitors into leads and, finally turning leads into actual sales. Oh, by the way we're a proud HubSpot India partner.
One of the most powerful inbound marketing tools to allow a company to manage social media without any hassle.
It can be frustrating to post or promote your products through top social media sites like Facebook, Linkedln, Twitter, etc. on a constant basis.
HootSuite makes that easier. You can post to all these sites in just a few clicks. It also allows you to monitor the newsfeed activity of all associated accounts.
These are the some simple inbound marketing tools which you could be sing to boost to get more readers, subscribers, and business opportunities.
There were just some simple ones.
Which advanced tools are you currently using? Tell us in the comments below.