Every marketer and not just an inbound marketer cherishes a deep dark dream."To rank number one on Google" for top keywords.Yes.It is a monopolistic situation, almost. Take it easy, this isn't going to be a post on microeconomics.Inbound Marketing SEO (Intelligent) is key to achieving that goal.That begins with selecting the right keyword or keyphrase, as the case maybe.
Two factors determine the selection of the right keyword.
- Keyword Search Volume - Number of search queries for a particular keyword as given by the Google keyword planner tool. The search volumen could vary from 'Zero' to million and above, depending on the popularity of the keyword.
- Organic SEO Difficulty - This ranges from 0 to 100, where '0' is easisest to rank on Google's organic search result and '100' the most difficult.
Did you guess what kind of keywords should we be selecting?That is right. Keywords with the least difficulty and highest search volume. (Logical Approach)Wrong.Not always.SEO difficulty is an important decision-making point. But deciding only on its basis is not recommended. You could miss out on high search keywords with a high difficulty level.So, how does one tackle this?If you are a brand new business, you should work with the above Logical Approach.But, if you have been around for a few years, and Google recognizes you, high SEO difficulty keywords are a worthy shot.How do you know if Google recognizes you?Simple.If you already rank for the particular keyword in the top 100 search results. There are free tools available that will give you the rank, saving you manual effort.If you are not ranking in the top 100, we suggest you give it a pass.In Inbound Mantra's experience, going after already ranking high difficulty keywords, has worked.Sometimes, with very little effort.Difficulty after all is not always difficult.