Inbound Marketing Insights for Growth Marketers

10 Tips that every HubSpot COS developer should remember…


Having worked on HubSpot for 1.5 years, I have learned a lot, while still having a lot more to learn. Some seemingly minute details end up being very  important for every web developer or HubSpot COS developer, to keep in mind. Here are 10 tips that I have learned to help use Hubspot optimally:

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Inbound Marketing going astray


inbound marketing going astray

I use twitter, still.

I wish the feed was ‘more positive’.

A few weeks ago, I chanced upon the tweet of a fellow SaaS marketer. It lamented about the absence of quality content in the first page of ‘Google search results’. The tweet went further to speculate that search results on page 2 were better than those on page 1. Have you noticed this?

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Will GDPR impact inbound marketing?


gdpr inbound marketing impact

If you are into inbound marketing, and you serve EU residents, you would know ‘GDPR’, undoubtedly.

That GDPR is a four letter acronym is purely incidental. Atleast that is what the EU lawmakers would like us to think. Here is the GDPR resource you could reference.

If I have got you worried, I am perhaps in the right direction. But, you still have a month and a little more. Start preparing. GDPR goes into effect from 25th May 2018, and will apply to any company that does business with European Union residents, irrespective of their business location. In effect, GDPR impacts all global businesses.

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Predictive Lead Scoring: Why, How & Where


Predictive lead scoring tools

According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere?

Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, assuming you sleep 8 hours a day. Leaving the numbers behind, the most important problem that businesses are and have been facing is the lack of ability to differentiate between high and low-quality leads because the speed at which market is growing is rapid.

So, companies started to come up with their own strategies to handle this problem and the one solution that really emerged was the concept of lead scoring.

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Mindfields’ Strategic Website Redesign


What is Mindfields?

Founded more than a decade ago, Mindfields is a Robot Process Automation and Artifical Intelligence advisory firm that provides strategy consulting services to CXO level executives. They work with companies across verticals on emerging and disruptive technologies.

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Inbound Marketing – Jack of all, Master of all


Inbound Marketing - Jack of all, Master of all

As a kid I loved trying out new things, be it folk dancing, learning the guitar, making spaghetti out of potatoes (tastes delicious by the way) or just experiments in the lab. I was always intrigued by what went on around me and that led me to participating in every activity there was in school. Safe to say, I learnt the art of juggling multiple things pretty early on in life. Little did I know, it’ll be what helps me the most almost a decade later.

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Formal HubSpot Training really needed?


formal hubspot training really needed?

A formal hubspot training is de-facto discussion in all HubSpot deals.

Inbound Mantra’s response is standard and honest.

The HubSpot software is intuitive. Getting one’s hands dirty is the best and enduring way to learn the HubSpot software. HubSpot has also created a wealth of resources, tutorials, certifications and projects that one can take advantage of. Needless to mention, there is also a 24×7  support team available on phone. You will be able to figure things out on your own, without a challenge.

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12 UX Design Tips to build a Smarter Website


UX Design

User Experience Design (or UX Design) is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction with websites.
That is what I was taught in my design school but when I started working at Inbound Mantra my opinion completely changed. As a UI & UX designer, my job is to make complex SaaS websites easier to understand by making it interactive and user-friendly. It was after I started working that I realized UX Website Design has a lot more to it. The designing & development team at our workplace is focused towards enhancing the visual details, which mostly include the functional elements.

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Will Psychologists Drive the Future of Inbound Marketing?


Future of Inbound Marketing

2018 is, in fact, the year for inbound marketing (and the Philadelphia Eagles apparently). Hyper-personalization, virtual reality, artificial intelligence, flying cars, wait not flying cars but hopefully, I got your attention there; the first three are in fact, the future of inbound marketing.

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All you need to know about the New HubSpot Design Manager


HubSpot Design Manager

Have you noticed the spanking new HubSpot Design Manager? We certainly have and having access to the Beta version of the changes to come we are excited to give you the down low on them all.

HubSpot has recently launched its new design manager’s beta version. Here I will tell you about the new updates and changes.

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