Inbound Marketing Insights for Growth Marketers

UX Best Practices | Videos


UX Best Practices | Videos

A video is one of the most powerful tools of visual communication. We’re watching it on our desktops, tablets, and phones.

Video content is booming. Videos are widely used on the internet or specifically on websites to ensure the user can easily understand your product or business. It helps businesses communicate better with online audiences, and enables website user to understand easily and quickly. With the rise of video content, it becomes a mandatory part of a company’s sales and support strategies online.

So, how can we make sure videos on our website or on our social media pages, help users to understand easily and quickly for better user experience?

Here are a few best practices you can consider for your video user experience.

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Are you neglecting Google My Business?


“Hey, did you update our Google My Business listing?”

“Wait, what are you talking about?”

“Google My Business…”

“Why would I google our business?”

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What does an Inbound marketer really do?


You never see us but we are present in most of the actions you take online. Are you searching on google? The results are influenced by us. Are you visiting a website? It is us. Are you filling out a form? It is us. Did you just like that ad on youtube? It is us. Neither can you escape nor can you hide from us. All in all, we don’t stalk you (Okay, maybe a little!) but provide value to you all over the web.

And yes that’s what an Inbound Marketer does at the end of the day, he provides value! But there is a lot that goes under the hood. Value creation is just the tip of the iceberg. Let’s take a look under the ocean to see how deep it goes.

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Understanding user psychology is like playing poker…


Understanding user psychology is like playing poker

…you may bluff your way in or lose out on even the best hand, getting inside your opponents head is what matters.

My learning of user psychology from my first ever job and first ever SaaS client made me fall in love with the integration of psychology and marketing.

Inbound marketers sneak inside the user’s conscience and navigate them throughout the website and even entice them to fill a form, hence, leads.

The users feel that they are in control of their own actions, but, *winks* NO.

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Free online tools that every web developer should know


Free online tools for web developers

Here’s a list of some of our favorite free online tools for web design and development that we use in a HubSpot hosted site.

In this article, we have gathered a collection of 5 free online tools for web developers and resources that will help you learn better and be more productive. Here are our top picks:

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Critical details your inbound strategy is missing


inbound marketing strategy

You just helped your customer generate 100% more traffic than they were. Woah, congrats!

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Inbound Marketing can’t be put into a process


inbound marketing process

It should be though.

It has been a big reason for frustration at Inbound Mantra.

We have been able to win the small battles around setting up proper processes for SEO and CRO, but the bigger war has always humbled us.

As an Industrial Engineer, I would like to put in place a process for everything. (I have a process for doing up my wardrobe. Get that !!!). But somehow inbound marketing that I do day-in and day-out has always gotten the better of me.  In the last so many years of doing inbound marketing, I have failed in developing and executing a predictable dependable inbound marketing process.

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What should I do to win my seat in 2019 Lok Sabha elections?


What should I do to win my seat in 2019 Lok Sabha elections?

“Are you ready to witness the biggest Game of Thrones (2019 Lok Sabha elections) in the world’s largest democracy (India)?”

According to a survey done by Morgan Stanley, “Millennials account for 1/3rd of the country’s population and represent 46% of the total workforce. India is set to become the youngest country in the world by 2020 with a median age of 29. Gen Z to outnumber millennials by the end of 2019 and are about to reshape businesses.

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Multiregional SEO: How to Rank for Multiple Geographies


Currently, we just target one country or region for our client when it comes to ranking on a Search Engine Results Page (SERP). That is a decision based on target audience of the company. As the company grows, there is a need to expand the target audience to attract more customers. Hence, a company aiming for global operation needs to target multiple countries or region. But what should be done to target multiple countries?

Enters Multiregional SEO.

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How to easily get the styling code (CSS) with web design tools?


Web design tools

Here we will see about some web design tools that will help the designer and developer further.

I’ve been working in design and development for a few years. In this, I have had a lot of experience in the design tool that I want to express with you. Firstly, let me tell you about Photoshop software which I think is less than the rest of the design tools. Adobe Photoshop is relatively simple to use but it is not a program designed for the beginners, In which the CSS of a web page design is not to extract easily compare to other web design tool.

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