Inbound Marketing Insights for Growth Marketers

Inbound Marketing can’t be put into a process


inbound marketing process

It should be though.

It has been a big reason for frustration at Inbound Mantra.

We have been able to win the small battles around setting up proper processes for SEO and CRO, but the bigger war has always humbled us.

As an Industrial Engineer, I would like to put in place a process for everything. (I have a process for doing up my wardrobe. Get that !!!). But somehow inbound marketing that I do day-in and day-out has always gotten the better of me.  In the last so many years of doing inbound marketing, I have failed in developing and executing a predictable dependable inbound marketing process.

continue reading

What should I do to win my seat in 2019 Lok Sabha elections?


What should I do to win my seat in 2019 Lok Sabha elections?

“Are you ready to witness the biggest Game of Thrones (2019 Lok Sabha elections) in the world’s largest democracy (India)?”

According to a survey done by Morgan Stanley, “Millennials account for 1/3rd of the country’s population and represent 46% of the total workforce. India is set to become the youngest country in the world by 2020 with a median age of 29. Gen Z to outnumber millennials by the end of 2019 and are about to reshape businesses.

continue reading

Multiregional SEO: How to Rank for Multiple Geographies


Currently, we just target one country or region for our client when it comes to ranking on a Search Engine Results Page (SERP). That is a decision based on target audience of the company. As the company grows, there is a need to expand the target audience to attract more customers. Hence, a company aiming for global operation needs to target multiple countries or region. But what should be done to target multiple countries?

Enters Multiregional SEO.

continue reading

How to easily get the styling code (CSS) with Web Design Tool


Here we will see about some web design tools that will help the designer and developer further.

I’ve been working in design and development for a few years. In this, I have had a lot of experience in the design tool that I want to express with you. Firstly I will tell about Photoshop software which I think is less than the rest of the design tools. Adobe Photoshop is relatively simple to use but it is not a program designed for the beginners, In which the CSS of a web page design is not to extract easily compare to other web design tool.

continue reading

Duplicate Content is full of myths


Duplicate-Content-Google-myths

Will google ban my page if I duplicate someone else’s content?

Myths like these induce fear in the hearts of marketers whose aim might be to only publish the best content for their audience. There are forum posts, Reddit threads, technical audits, tools, and even SEO news websites that are putting up articles that show people clearly don’t understand how Google treats duplicate content. They tend to ignore Googles’ guidelines on Duplicate content. But, firstly we should know about what exactly do people mean by duplicate content.

What is Duplicate Content?

Duplicate content is content that appears on the internet in more than one place. That “one place” is defined as a location with a unique website address – so, if the same content appears at more than one web address, you’ve got duplicate content.

continue reading

Two Things 2019


inbound marketing 2019 two things key

Last new year’s eve, I had taken time off.

It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing.

continue reading

How To Do It Right : Demand generation And Brand Building For SaaS


Just a couple of weeks ago we were making lead and traffic projections for 2019 for one of our inbound marketing clients which is a SaaS company. While we were very excited for the optimistic goals we were setting up for ourselves next year, a critical question struck us. Can you guess what that question could have been? We, in fact, threw a similar question at you in one of our recent blogs: Inbound Marketing Hacks for 2019.

continue reading

Is a pricing page right for your SaaS business?


I am sitting at my desk, having a cup of coffee, preparing for our fortnightly google hangouts meeting with one of our clients. I look up at the clock, its already 4 PM. The meeting is at 5 PM. Fortunately, the client calls and tells us they’ll be half an hour late. I take a deep breath, a ray of hope to prepare better. Why did I need to prepare better? Today we as an Inbound Marketing Agency were putting a strong case for our client to have a pricing page on their SaaS website. I initiated the idea so I had to own the debate. I take time preparing for my case. Studying resources and articles over what would be best for the client.

continue reading

Inbound Marketing hacks for 2019


Inbound-marketing-lessons-2018

Avengers, Black Panther, Deadpool 2, Incredibles 2 (14 years later), a football world cup, a royal wedding, 2018 was huge! But what did that mean for us marketers? Well, more movies and more football obviously! But no seriously, as someone that has been an inbound marketer for just under a year, there’s so much I learnt – the good, the bad, the ugly.

I’m going to attempt to summarize some of my biggest learnings from 2018 in the hope that we can use some of these to make 2019 better and bigger!

continue reading

When AI learned to design


Have you ever wondered ”Can we really easily complete the design part of a product or marketing collaterals without including the designers?”

continue reading
1 2 3 33