Inbound Marketing Insights for Growth Marketers

My INBOUND debut : What I un-learnt


As a kid, I was always in awe of how my dad had the answer to everything. Math, my physics projects, action movies, sports, pictionary, Taylor Swift songs (sorry Dad), he knew it all. I used to wonder how it was possible for someone to have such a vast array of knowledge in so many different fields. When I asked all he used say was ,”Start reading”. At the time I used think yeah right, like I can read about all of this stuff, but cut short to today I realized that apparently I can!

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Word of Mouth Marketing Using Inbound Techniques


What is the first thing you do when you want to try a new restaurant for dinner or you want to switch to a new smartphone? You probably ask your friends and family for recommendations or check ratings and reviews on trusted sites and apps. Some of you might even open your favourite tech enthusiast’s Youtube channel and see what product is recommended by them. All of these are in fact examples of Word of Mouth Marketing(WoMM).

According to Nielsen :

  • 92% of consumers trust suggestions and recommendations from friends and family more than advertisements.
  • 88% of people believe online reviews written by other consumers.
  • 74% of consumers accept word of mouth as a key influencer in their purchasing decisions

With such jaw-dropping stats, it’s not a smart decision to neglect the importance of user ratings, reviews and recommendations.

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Growing Your Business With A Right COLOR


Do you ever wonder that how colors can affect our choices, our mood, our likes and dislikes! It seems to be very simple. But after exploring this, I realized this field has much more to say. Significance of each and every color is not just in terms of words rather it always convey much deeper meaning.

93% of purchase decisions in real time are based on colors and visual appearance of the product/brand hence choosing the right set of colors is paramount for your business be it for your website, logo, or even product packaging. Your business gets associated with the colors you choose and hence the right set of colors will take your business to new horizons as colors are the one of the most-remembered elements of your brand and can make a big impact on how it is perceived.

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Keyword in title or H1?


keyword in page title or H1

When you SEO a webpage, where do you place the target keyword?

Page title? Or the article heading i.e. H1? Or do you keep both same?

We prefer to keep both same. Only at times, when we wish to take a creative spin on the the article heading, do we keep page title and H1 different.

Since SEO is the cornerstone of any inbound marketing strategy, we decided to investigate what our colleagues in the webosphere were doing.

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3 models to engage an inbound marketing agency


3 inbound marketing agency engagement models

I come from a management consulting background.

No wonder I like ambiguity.

Inbound marketing isn’t different.

Unfortunately, the buy side is unable to see inbound marketing in the same light. Therefore, defined engagement models are necessary to set clear expectations and pricing.

When Inbound Mantra was a newbie (we still are), all engagement models were custom. ‘Scope creep’ was a constant problem. But, over a period of time, thanks to demanding clients and our increasing understanding of the market, we have been able to structure 3 models of engagement. These 3 models have successfully encouraged our clients to think clearly about their objectives.

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7 years of Inbound Mantra


7 years inbound mantra

“It feels like yesterday.”

Cliche, but sums up perfectly.

The day I left a corporate career for good,  is still very vivid for me.  That eventful evening in 2011, I returned home from work, just like any other day. As I lay resting on the sofa, ‘gingerly’ wondering how tomorrow would be, my daughter came around and asked me in a puzzling tone, “Papa, how come you are so early today?”

My daughter was about five and a half years then.

I replied, “I won’t be going to office anymore. I will work from home for a while before going to an office again. Are you ok with that?”

“Papa, you can always use my room as your office,” she said.

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Taking that extra steps for clients is key


extra step for clients for an inbound marketing growthagency

It was really only a few months ago that I heard the term “inbound marketing”. With a chemical engineering background and most of my prior work experience in labs, I hadn’t ever delved into the world of inbound marketing.

On the day of my interview at Inbound Mantra I heard someone say , “Client se pyaar karna seekho“, which translates to “Learn to love your client”. In the coming weeks I learnt new concepts, tricks, tools and so much more, all with the goal of helping the client.

When a lead approaches us, one of the very first steps at Inbound Mantra is to do a comprehensive inbound potential analysis. The goal of this is to primarily determine if we can help the customer achieve their goals and a ROI. Why this comprehensive analysis when you can just convert the lead to a customer simply by telling them YOU CAN?

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Next page to go? Apriori will know


Ever wondered how some of your favorite shopping sites already know what you like? Curious how some of your most wanted items pop everywhere while you browse on social media? Well, that is the power of AI, specifically recommendation system. Every now and then I am put to relief by recommendations, they barely let me forget. Moreover, they even suggest better options without getting lost in the pool of items in different categories with different names, quality, brands, a little overwhelming too!

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Unimportance of design in a B2B SaaS Homepage


Importance of design in B2B SaaS Homepage

Have you ever thought about the ways of designing a B2B SaaS website? Have you ever pondered upon impact it might create on your users? Are there any key elements which can convert your B2B website from zero to hero and bring you conversions which you could have only imagined? This article will help you in understanding how you must approach a B2B SaaS home page.

So whether you are a developer or a designer or even a product manager, this article has something for everyone! So let us get started.

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Predictive analytics and privacy, the moral enemies?


Predictive analytics and privacy, the moral enemies

Predictive analytics is a subset of data. Data is the very essence of what we care about. Personal data is not equal to a person, it’s much better. It weighs nothing, takes no space and lasts forever. Data about a person is not as valuable as the person but it’s cheaper to manage and hence a better investment.

The fact that data is perceived as dangerous speaks to its power, if it were weak, it wouldn’t be a threat

One of the top five health insurance companies is trying to predict if an elderly insurance policyholder will pass away in the next 18 months, based on the patient’s recent medical claims. This seems dubious at first but it gives so much power to these companies.

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