Inbound Marketing Insights for Growth Marketers

Is Hubspot’s lead scoring really predictive?

With ever-increasing startups & businesses around the globe, the B2B market is in its prime time. What it also means for the companies is that the significant increase in their so-called “prospects” is just an increase of noise, supported by the fact that the conversion rate in the SaaS space is just at 12%

continue reading

Forms Suck !!! Ideas to better the ‘Form’ User Experience

The User Experience of forms (or UX forms) is the process of enhancing the user’s satisfaction by improving the usability, accessibility, and efficiency of interactions with these forms.

These days, forms are present on almost every website. We all have come across them, be it before purchasing items, signing up for subscriptions, social networking or joining a discussion forum. It’s hardly an overstatement that they’re an indispensable element for information sharing today.

As a UI & UX designer, my job is to make complex SaaS websites easier to understand by making it interactive and user-friendly. It was after I started working that I realized UX Website Design has a lot more to it. The designing & development team at our workplace is focused on enhancing visual details, which mostly include the functional elements.

continue reading

How to make easy page development zone for marketers – kitchen sink!

Within HubSpot, we have come up with a great idea in which marketers can independently create web pages and landing pages without the help of the developers. This is in the form of drag and drop which can be called kitchen sink, as seen in the below image. HubSpot COS Design manager ( Beta Version ) has some great improvements in the custom module ( also adding the individual CSS and JS), so marketers can easily make it.

continue reading

Have you taken a trip lately-to your buyer’s mind?

psychology in inbound marketing strategy

I try and avoid the amount of sugar I put in my body. But that doesn’t stop me from spending hours and hours just browsing the various dessert options I could get delivered at the most ungodly hours. Most times I save them in my cart and forget about them (takes everything I have). But then there’s days when that food delivery app I use sends a notification with that blueberry cheesecake, with the caption “Your cheat meal is due now at 50% off!”(I know right!!).

continue reading

6 things to look for in an inbound marketing agency

Today, almost all forward-looking company’s have invested a considerable portion of their marketing budgets in inbound marketing. It’s a way of creating educational assets and marketing strategies to benefit the consumer and in turn getting business by proving your expertise to them. Lets delve deep into what to look for in an inbound marketing agency.

The benefits of inbound are out there. Companies have made millions if not billions just by monetizing their inbound marketing strategies. This has created a rise of inbound marketing agencies all over the world leaving hundreds of options to the consumers of this service. However, before you go off on a search for an inbound marketing agency to work with, you may want to hold your brakes (what! why?). There’s a good number of agencies out there yes, but not all of them will offer what they claim.

continue reading

Are your web forms missing a step?

Increase conversions with multi-step forms

Any savvy inbound marketer knows that after putting all the hard work and sweat to get visitors to your landing page, the next big step is to get them to convert and become leads for your company. When they finally reach your landing page, the last thing you want to do is scare them away with an unfriendly and intimidating form experience. A long form with a bulk of questions can make a user feel fatigued and frustrated.

continue reading

Is Fancy Design, Required in Business?

People are full of creativity and the world is full of such creative people. With advancements in technology, the gap between a designer’s thought and his/her output has been considerably narrowed. This has led to an increase in the competition among designers which is healthy but has also resulted in design creations which might be too technical (for art) or too complex (for business).

continue reading

Some questions to ask before the Content Staging in HubSpot COS

Some questions to ask before the Content Staging

Content Staging is a development environment that allows you to redesign or create staged pages, before publishing them to your production site. Content Staging is available in HubSpot accounts as a website add-on (Site Pages).

continue reading

How to migrate your blog from HubSpot to WordPress

So, today we’ll learn how to migrate your blogs from HubSpot to WordPress with a click.

Depending on the size, page load speed, scope, and goals of your website you can migrate from HubSpot to WordPress. The pages of the old website can be easily added manually to the WordPress theme, but due to a large number of blogs, we can not put the content manually. So, we have come up with an out-of-box way to do this, which will make it very easy.

continue reading

My INBOUND debut : What I un-learnt

As a kid, I was always in awe of how my dad had the answer to everything. Math, my physics projects, action movies, sports, pictionary, Taylor Swift songs (sorry Dad), he knew it all. I used to wonder how it was possible for someone to have such a vast array of knowledge in so many different fields. When I asked all he used say was ,”Start reading”. At the time I used think yeah right, like I can read about all of this stuff, but cut short to today I realized that apparently I can!

continue reading
1 2 3 4 33