Inbound Marketing Insights for Growth Marketers

1700% growth in Customers using 12 keywords


Hippo CMMS grew customers by 1700% in the first half of 2018 from Organic Search. Inbound Mantra could not have been more excited to be a part of this journey. Here is their inbound marketing growth story.

Hippo CMMS is a leading maintenance management software (cloud-based) that provides simple solutions for different aspects of maintenance management including but not limited to work order management, preventive maintenance, equipment management, CMMS Software and inventory management. Based in Canada, it is the simplicity and ease of use of the the Hippo CMMS’ software that has helped it acquire customers – big and small – throughout the world.

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Structured Data Schemas, Do We Need Them?


What are Web Schemas?

Web Schemas are basically a structured framework or plan, an outline for a website. Web schemas help search engines and other machines understand the content better which we refer to as Structured Data.

In official words:
“ is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Many applications from Google, Microsoft, Pinterest, Yandex and others already use Vocabularies to power rich, extensible experience (eg. rich snippets).”


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5 Libraries a HubSpot COS Developer should use

5 Libraries for HubSpot COS Developers

If you are a HubSpot COS Developer, you just got lucky.

I recently did the COS work for a “Robotic Process Automation (RPA) Advisory” company in which I used some new “Libraries”. I had super fun playing with them. I am excited to share with all of you these “Libraries”.

There are 5 such libraries that you may find useful. Not just HubSpot COS developers, even web developers working on other CMS’ can also take advantage.

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Saasy marketer, is that you?

saas inbound marketing agency bond

This summer, my 2 year old joined pre-school.

What fun, right?

One of his pet nursery rhymes seems to be, ‘Chubby cheeks, dimple chin….. ‘.

No problem, if you have forgotten. Here it is.

He is still some time away from reciting it, but his excitement – palpable and infectious.

And as we reach, ‘… Teacher’s pet, is that you …’, his excitement peaks with Yes Yes Yes. And he would flap his arms all around.

I get the same emotion …Yes Yes Yes… when Inbound Mantra is asked if it is a saas inbound marketing agency. We love SaaS unequivocally. Ok, we do inbound marketing for other sectors as well. It is with SaaS that we truly deliver and thrive while doing it. We enjoy it.

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Unleashing AI on SEO, predict google rankings with a click

Will I ever rank in top 5 on google? Can someone predict google rankings for me?

What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?

Actually, no one but a machine, an AI-based algorithm!

SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”

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The truth about Inbound Marketing Experiments

Inbound marketing experiments

Around a month ago, as I was reviewing a certain monthly report , I realized that Conversion Rate Optimization (CRO) goals were not being met. I began by looking at the overall CRO performance all year around and realized that it remained static and even dipped for some months.

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5 Reasons why Google is like Thanos from Avengers: Infinity War


Last Friday Marvel Cinematic Universe’s most ambitious crossover Avengers Infinity war was released. And it was amazing and everyone loved it. At the office, while we were discussing the possible applications of Machine Learning in getting good SEO result, my mind went on to compare Google as Thanos, the mighty titan, the villain of Avengers Infinity War. And if you look at it, it’s not very far-fetched, here are 5 similarities between Thanos and Google, oh and fair warning, major spoilers.

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Alexa, what will be the revenue next month?

predictive marketing alexa revenue next month

“Alexa, will it rain today.”

A 50% chance.

“Alexa, play billboard top 10.”


“Alexa, order chocolate hazelnut ice cream.”

Ordered, with an extra scoop as last time.

“Alexa, what will be the revenue next month.” – A little shy of a hundred thousand dollars.

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10 Tips that every HubSpot COS developer should remember…

Having worked on HubSpot for 1.5 years, I have learned a lot, while still having a lot more to learn. Some seemingly minute details end up being very  important for every web developer or HubSpot COS developer, to keep in mind. Here are 10 tips that I have learned to help use Hubspot optimally:

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Inbound Marketing going astray

inbound marketing going astray

I use twitter, still.

I wish the feed was 'more positive'.

A few weeks ago, I chanced upon the tweet of a fellow SaaS marketer. It lamented about the absence of quality content in the first page of 'Google search results'. The tweet went further to speculate that search results on page 2 were better than those on page 1. Have you noticed this?

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