Inbound Marketing Insights for Growth Marketers

How do You look Online ? – Online Reputation Management is Key


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Online reputation management is serious business, not to mention its potential given that the world wide web continues to explode. Companies, Celebrities and even Governments are taking increasing cognizance of the need to manage reputation online. Even Individuals are recognizing the importance of managing their online reputation.

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One Online Video a Day per Human Being


One Online Video a Day per Human Being

comScore, Inc – the leaders in measuring the digital world – released online video viewing data for the World that pointed to 200 Billion Online Videos Viewed Globally in October 2011. Incidentally, in the same month, the world population hit the 7 billion mark . As a statistic, it translates to roughly one online video per day per human. Were you one of the recorgnised few who watched an online video in October, 2011? Don’t remember, no problem. The point is that Online video is fast gaining scale and acceptance. For the record, in the comScore survey the population coverage only included people age 15 and older.

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New from Facebook – The Facebook Timeline. Get Yours Now!


Facebook has finally rolled out its much talked about timeline – The Facebook Timeline

Pragmatic Learning would put in committed time to look into the learning potential of this feature. Till then, we are happy to share with our patrons how you can get your very own Facebook Timeline.

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Kapil Sibal, Social Media and Aakash


I was planning to write an OPEN Letter to Shri Kapil Sibal Ji, and then decided against it, for the sheer futility of the exercise. But given the controversy that has been stirred by the Minister’s comments on regulating social media and internet, I felt that it would be meaningful to give an education and learning twist to this raging matter. My current understanding of this entire controversy is based on this NDTV video , the debate conducted by @sardesairajdeep on CNN IBN, a few blogs and numerous tweets (mostly unpleasant).

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Social Learning – Why you can’t ignore Web 2.0 Learning Tools ?


Learning has always been social. And thanks to Web 2.0 and its portfolio of tools, the social learning practice has only strengthened. If you are a learner or take interest in the subject of learning, you would find it difficult to dismiss the learning prowess of social media. In this write up, we take a quick look at the application potential of Web 2.0 tools for self-directed lifelong learning.

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Introducing Inbound Mantra – Not Just a Social Media Marketing Agency


Introducing Inbound Mantra - Not Just a Social Media Marketing Agency

Inbound Mantra is all about real-life education and learning backed by intensively researched content that is delivered online through short, simple and structured videos.

These videos are high-definition screencasts, upto 3 to 5 minutes in duration, usually delivered online. These short videos would have the following characteristics:-Screencasts – These short videos would be mostly screencasts where a computer screen would be recorded with voice narration. At times, these screencasts would be combined with physical video and animation, if the explanation of a topic or a subject so demands.

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