Inbound Marketing Insights for Growth Marketers

SOPA PIPA and PAPA


The US Government is justified in its intent with SOPA and PIPA, hopefully it words the text well and not become the PAPA of Internet and Free Speech.

The Web is blacking out voluntarily. This never happened before. The reason – SOPA PIPA, the internet piracy bills in the US that are coming up for legislation. Wikipedia is leading the protest against the bills with a blackout today. Wikipedia’s move has elicited mixed reactions from the Internet community with its fare share of opponents and proponents. While Google has put up an appeal on its homepage against web censorship, Twitter and even some Wikipedia editors have criticized the blackouts.

continue reading

QR Codes – The Age of Mobile Tagging


QR Codes – The Age of Mobile Tagging

What is a QR Code?

QR code (Quick Response Code) was initially designed for the automotive industry, but slowly it started finding its use in a wide range of fields, credit going to its fast readability and comparatively large storage capacity. You can find more information on QR code on its Wikipedia page.

continue reading

Google your Timeline. Search plus Your World


Google your Timeline. Search plus Your World

Google’s “Search plus Your World” can apparently monopolize the internet. Nevertheless, if you are a marketer, get web 2.0 education on Google+ and ride the wave

Google released its latest tweak to its classic Search. And with it, brought the Google+ social network into the fold. While Google called the latest Search, “Search plus Your World” , the critics have merrily and rightly called it “Search, plus Google+”. Competition’s response has been scathing with Twitter – the social media micro-blogging site – calling it a bad day for the internet. We at Pragmatic Learning concur with the observation of the venerable Economist. This latest Search avatar smacks of monopolistic tendencies .

continue reading

10 Social Media Marketing Services Tools Recommended by the Pros


social media marketing tools

We all are very much aware of the rapid pace of social media marketing services . We are fast approaching the moment when a transformation from Web 2.0 to Web 3.0 will be inevitable. The claws of digital marketing are spread into almost every field and no business is left untouched by it whatsoever. Be it for students, for small businesses, for large enterprises or even for social networking, there are umpteenth number of online tools available for our use.

continue reading

LinkedIn Connections – New Video


LinkedIn Connections

LinkedIn is the World’s largest professional networking tool. And it is not just about making connections. If you want to take advantage of LinkedIn to further your professional objectives, it is important to learn how to keep your LinkedIn connections in shape. This 4 minute video by Pragmatic Learning will show you just that.

continue reading

How do You look Online ? – Online Reputation Management is Key


Gifs in email marekting

Online reputation management is serious business, not to mention its potential given that the world wide web continues to explode. Companies, Celebrities and even Governments are taking increasing cognizance of the need to manage reputation online. Even Individuals are recognizing the importance of managing their online reputation.

continue reading

One Online Video a Day per Human Being


One Online Video a Day per Human Being

comScore, Inc – the leaders in measuring the digital world – released online video viewing data for the World that pointed to 200 Billion Online Videos Viewed Globally in October 2011. Incidentally, in the same month, the world population hit the 7 billion mark . As a statistic, it translates to roughly one online video per day per human. Were you one of the recorgnised few who watched an online video in October, 2011? Don’t remember, no problem. The point is that Online video is fast gaining scale and acceptance. For the record, in the comScore survey the population coverage only included people age 15 and older.

continue reading

New from Facebook – The Facebook Timeline. Get Yours Now!


Facebook has finally rolled out its much talked about timeline – The Facebook Timeline

Pragmatic Learning would put in committed time to look into the learning potential of this feature. Till then, we are happy to share with our patrons how you can get your very own Facebook Timeline.

continue reading

Kapil Sibal, Social Media and Aakash


I was planning to write an OPEN Letter to Shri Kapil Sibal Ji, and then decided against it, for the sheer futility of the exercise. But given the controversy that has been stirred by the Minister’s comments on regulating social media and internet, I felt that it would be meaningful to give an education and learning twist to this raging matter. My current understanding of this entire controversy is based on this NDTV video , the debate conducted by @sardesairajdeep on CNN IBN, a few blogs and numerous tweets (mostly unpleasant).

continue reading

Social Learning – Why you can’t ignore Web 2.0 Learning Tools ?


Learning has always been social. And thanks to Web 2.0 and its portfolio of tools, the social learning practice has only strengthened. If you are a learner or take interest in the subject of learning, you would find it difficult to dismiss the learning prowess of social media. In this write up, we take a quick look at the application potential of Web 2.0 tools for self-directed lifelong learning.

continue reading
1 31 32 33 34