- who we are
- What We Do
- Contact Us
If you thought ‘No’, you would find this post interesting.
Inbound Mantra kicked off a brand new assignment, about a month ago.
The assignment is in line with what we do best. A SaaS product company with a focus on the US market; was looking to leverage inbound marketing to add a new avenue to revenue growth.
SEO search is a key channel for consistent inbound marketing traffic. Since, we were just starting off, the assumption was that “SEO would take some time”.
The assumption was not entirely accurate.
First month into the assignment, our SEO team shortlisted a bunch of “commercial and highly relevant” category keywords. Thanks to the availability of existing website pages and blogs, on this website, we were able to promptly optimize some of those category keywords.
Category keywords are also sometimes referred to, as non-branded keywords.
The “organic difficulty” of these keywords (measured on a scale of ‘0 – 100’) was touching 50. And that meant, high difficulty for a brand new website.
But, what happened after SEO optimisation, was a pleasant surprise? Indeed !!!
The new website started ranking on Google Page 1. Some keywords were ranking up, above the fold. Beat that.
Would you know why this happened? Are you able to attribute any causes to this surprise? Do you have similar examples?
A complete analysis of “Why this happened?” will be an ongoing exercise. Nevertheless, here are some intelligent guesses.
There could be more reasons for this quick SERP rise of “category keywords”.