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“Hey, did you update our Google My Business listing?”
“Wait, what are you talking about?”
“Google My Business…”
“Why would I google our business?”
You never see us but we are present in most of the actions you take online. Are you searching on google? The results are influenced by us. Are you visiting a website? It is us. Are you filling out a form? It is us. Did you just like that ad on youtube? It is us. Neither can you escape nor can you hide from us. All in all, we don’t stalk you (Okay, maybe a little!) but provide value to you all over the web.
And yes that’s what an Inbound Marketer does at the end of the day, he provides value! But there is a lot that goes under the hood. Value creation is just the tip of the iceberg. Let’s take a look under the ocean to see how deep it goes.
…you may bluff your way in or lose out on even the best hand, getting inside your opponents head is what matters.
My learning of user psychology from my first ever job and first ever SaaS client made me fall in love with the integration of psychology and marketing.
Inbound marketers sneak inside the user’s conscience and navigate them throughout the website and even entice them to fill a form, hence, leads.
The users feel that they are in control of their own actions, but, *winks* NO.
You just helped your customer generate 100% more traffic than they were. Woah, congrats!
It should be though.
It has been a big reason for frustration at Inbound Mantra.
We have been able to win the small battles around setting up proper processes for SEO and CRO, but the bigger war has always humbled us.
As an Industrial Engineer, I would like to put in place a process for everything. (I have a process for doing up my wardrobe. Get that !!!). But somehow inbound marketing that I do day-in and day-out has always gotten the better of me. In the last so many years of doing inbound marketing, I have failed in developing and executing a predictable dependable inbound marketing process.
“Are you ready to witness the biggest Game of Thrones (2019 Lok Sabha elections) in the world’s largest democracy (India)?”
According to a survey done by Morgan Stanley, “Millennials account for 1/3rd of the country’s population and represent 46% of the total workforce. India is set to become the youngest country in the world by 2020 with a median age of 29. Gen Z to outnumber millennials by the end of 2019 and are about to reshape businesses.“
“Will google ban my page if I duplicate someone else’s content?”
Myths like these induce fear in the hearts of marketers whose aim might be to only publish the best content for their audience. There are forum posts, Reddit threads, technical audits, tools, and even SEO news websites that are putting up articles that show people clearly don’t understand how Google treats duplicate content. They tend to ignore Googles’ guidelines on Duplicate content. But, firstly we should know about what exactly do people mean by duplicate content.
Duplicate content is content that appears on the internet in more than one place. That “one place” is defined as a location with a unique website address – so, if the same content appears at more than one web address, you’ve got duplicate content.
Last new year’s eve, I had taken time off.
It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing.
Just a couple of weeks ago we were making lead and traffic demand generation projections for 2019 for one of our inbound marketing clients which is a SaaS company. While we were very excited for the optimistic goals we were setting up for ourselves next year, a critical question struck us. Can you guess what that question could have been? We, in fact, threw a similar question at you in one of our recent blogs: Inbound Marketing Hacks for 2019.
I am sitting at my desk, having a cup of coffee, preparing for our fortnightly google hangouts meeting with one of our clients. I look up at the clock, its already 4 PM. The meeting is at 5 PM. Fortunately, the client calls and tells us they’ll be half an hour late. I take a deep breath, a ray of hope to prepare better. Why did I need to prepare better? Today we as an Inbound Marketing Agency were putting a strong case for our client to have a pricing page on their SaaS website. I initiated the idea so I had to own the debate. I take time preparing for my case. Studying resources and articles over what would be best for the client.