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With ever-increasing startups & businesses around the globe, the B2B market is in its prime time. What it also means for the companies is that the significant increase in their so-called “prospects” is just an increase of noise, supported by the fact that the conversion rate in the SaaS space is just at 12%
Ever wondered how some of your favorite shopping sites already know what you like? Curious how some of your most wanted items pop everywhere while you browse on social media? Well, that is the power of AI, specifically recommendation system. Every now and then I am put to relief by recommendations, they barely let me forget. Moreover, they even suggest better options without getting lost in the pool of items in different categories with different names, quality, brands, a little overwhelming too!
Predictive analytics is a subset of data. Data is the very essence of what we care about. Personal data is not equal to a person, it’s much better. It weighs nothing, takes no space and lasts forever. Data about a person is not as valuable as the person but it’s cheaper to manage and hence a better investment.
The fact that data is perceived as dangerous speaks to its power, if it were weak, it wouldn’t be a threat
One of the top five health insurance companies is trying to predict if an elderly insurance policyholder will pass away in the next 18 months, based on the patient’s recent medical claims. This seems dubious at first but it gives so much power to these companies.
Will I ever rank in top 5 on google? Can someone predict google rankings for me?
What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?
Actually, no one but a machine, an AI-based algorithm!
SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”
“Alexa, will it rain today.”
A 50% chance.
“Alexa, play billboard top 10.”
“Alexa, order chocolate hazelnut ice cream.”
Ordered, with an extra scoop as last time.
“Alexa, what will be the revenue next month.” – A little shy of a hundred thousand dollars.
According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere?
Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, assuming you sleep 8 hours a day. Leaving the numbers behind, the most important problem that businesses are and have been facing is the lack of ability to differentiate between high and low-quality leads because the speed at which market is growing is rapid.
So, companies started to come up with their own strategies to handle this problem and the one solution that really emerged was the concept of lead scoring.