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Predictive analytics is a subset of data. Data is the very essence of what we care about. Personal data is not equal to a person, it’s much better. It weighs nothing, takes no space and lasts forever. Data about a person is not as valuable as the person but it’s cheaper to manage and hence a better investment.
The fact that data is perceived as dangerous speaks to its power, if it were weak, it wouldn’t be a threat
One of the top five health insurance companies is trying to predict if an elderly insurance policyholder will pass away in the next 18 months, based on the patient’s recent medical claims. This seems dubious at first but it gives so much power to these companies.
When I woke up in the morning as a child, the first thing I always saw was my father reading a newspaper with a cup of coffee by his side. Sounds poetic but it has been a constant in my life and somehow, seeing this always makes my day. But kids across developed nations in the world may not be greeted by this pleasant morning sight anymore. With people now turning to the Internet for their news needs their fathers are probably hunched over a smart phone.