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Will I ever rank in top 5 on google? Can someone predict google rankings for me?
What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?
Actually, no one but a machine, an AI-based algorithm!
SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”
According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere?
Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, assuming you sleep 8 hours a day. Leaving the numbers behind, the most important problem that businesses are and have been facing is the lack of ability to differentiate between high and low-quality leads because the speed at which market is growing is rapid.
So, companies started to come up with their own strategies to handle this problem and the one solution that really emerged was the concept of lead scoring.
Nowadays, the majority of users visit online platforms by using mobile devices like tablets and smartphones. In case you missed it, we now live in a mobile-dominant world. Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices and according to a survey conducted by Adobe reported that about 50 percent of marketers do not have their websites optimized for mobile devices.
Encounter – It wasn’t actually an encounter.
This happened a month ago while I was messaging a colleague on Slack at Inbound Mantra. Growthbot caught my attention. For those who haven’t used Slack, while sending direct messages you can see a list of all users within a team.
What is Growthbot? – I asked myself.
Is he a new employee? Is it a Robot? Definitely not, but I was curious enough and started to Google.
Bot is a piece of script written to automate tasks you would usually do on your own.
Recently my colleague James, wrote a script for sending emails with a single click through Google sheets, I call it the James Bot.
We at Inbound Mantra use GrowthBot regularly.
Through this blog, I have attempted to capture my experience with bots till date.
A brief anatomy.
If you’re a Google Analytics user, there must be some data that you are required to check out on a daily, weekly or monthly basis.
However, not all data are that easily extracted from Google Analytics. You have to dig deeper, and after several clicks, you get the data of your relevance, which is really time consuming, and frustrating as well.
There is a difference between Knowledge and Understanding.
Knowledge typically means to know facts while Understanding is the application of Knowledge to the mastery of systems. In short, you can know a lot while understand very little.
Google Analytics is one such tool, which can make even experienced analysts scratch their head at times.
Given the humongous advantages of Google Analytics, it finds its way easily in all sorts of Data Analysis that modern day corporates use, along with other CRMs such as Hubspot.
How to make the people sign up your e-mails? That’s not a rocket science at all. All you need to read these points to build up an effective e-mail marketing strategy.
Many businesses are still relying on email marketing even when they have social media outlets for promotions. Why? Well, e-mail marketing is cost effective strategy involving sign ups and newsletter to be subscribed by your genuine audience. It makes the potential customer (new subscriber) to be your loyal one as he gets the updates on your services and offers. In this way, e-marketing ensures the visibility and conversion rate. The more subscriptions the better it would be for your business growth and you must focus on Increasing Your Email Open Rate.