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You would have read in the newspapers that residential real estate in India is going through its toughest phase.
Everyday when I read the news there is always an article associated with Real Estate. And most of the time it is bad – real estate fraud, delayed delivery of projects, soaring real estate prices, poor demand and so on. There were some unfortunate cases of builders suicides too.
Understandably, all this has upset the market sentiment.
How does one do quality lead generation for real estate in a tough market like this? I am sharing what worked for me..
From 2003 to 2010, Indian real estate boomed.
Except a small blip in 2008 because of the Lehman crisis, residential real estate (especially) flourished.
SOLD OUT. 100% return in a year. A quick buck. All became primary drivers to buy real estate.
One could feel rich, just by buying a house.
Real estate developers rode the wave, with almost zero effort.
“Show what you will build, and they will come” seemed to be the ‘sales’ mantra.
Those were the good times.
The short answer to the above question could be “Yes”.
And why not? What other options do real estate developers really have?
The markets might improve. Maybe. Who knows? Then what do we do in the current market?
Lead Generation for real estate in India is a big business problem.
“Build and they will come”, the signature line of real estate, is becoming passe.
Gather a bunch of real estate developers into a room or maybe the entire bunch across India in a hall and ask them this question, ” What keeps you awake at night? “
S A L E S !
I will be surprised if it were any other answer.