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…you may bluff your way in or lose out on even the best hand, getting inside your opponents head is what matters.
My learning of user psychology from my first ever job and first ever SaaS client made me fall in love with the integration of psychology and marketing.
Inbound marketers sneak inside the user’s conscience and navigate them throughout the website and even entice them to fill a form, hence, leads.
The users feel that they are in control of their own actions, but, *winks* NO.
Ever wondered how some of your favorite shopping sites already know what you like? Curious how some of your most wanted items pop everywhere while you browse on social media? Well, that is the power of AI, specifically recommendation system. Every now and then I am put to relief by recommendations, they barely let me forget. Moreover, they even suggest better options without getting lost in the pool of items in different categories with different names, quality, brands, a little overwhelming too!
This summer, my 2 year old joined pre-school.
What fun, right?
One of his pet nursery rhymes seems to be, ‘Chubby cheeks, dimple chin….. ‘.
No problem, if you have forgotten. Here it is.
He is still some time away from reciting it, but his excitement – palpable and infectious.
And as we reach, ‘… Teacher’s pet, is that you …’, his excitement peaks with Yes Yes Yes. And he would flap his arms all around.
I get the same emotion …Yes Yes Yes… when Inbound Mantra is asked if it is a saas inbound marketing agency. We love SaaS unequivocally. Ok, we do inbound marketing for other sectors as well. It is with SaaS that we truly deliver and thrive while doing it. We enjoy it.
Will I ever rank in top 5 on google? Can someone predict google rankings for me?
What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?
Actually, no one but a machine, an AI-based algorithm!
SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”
According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere?
Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, assuming you sleep 8 hours a day. Leaving the numbers behind, the most important problem that businesses are and have been facing is the lack of ability to differentiate between high and low-quality leads because the speed at which market is growing is rapid.
So, companies started to come up with their own strategies to handle this problem and the one solution that really emerged was the concept of lead scoring.
If you thought ‘No’, you would find this post interesting.
Inbound Mantra kicked off a brand new assignment, about a month ago.
The assignment is in line with what we do best. A SaaS product company with a focus on the US market; was looking to leverage inbound marketing to add a new avenue to revenue growth.
SEO search is a key channel for consistent inbound marketing traffic. Since, we were just starting off, the assumption was that “SEO would take some time”.
Ever got stuck while choosing the best font combinations for your website design project?
After working for almost three months on a Hubspot Marketplace template and learning a whole lot of new things, I finally managed to crack this basic yet very difficult element of any design project.
In these 3 months, I also had to involve my colleague Rahul Rathi, as we went about finalizing some options. It was a very confusing week to 10 days. If you are a designer, I need not explain how frustrating it was. It was a toil of over a week encompassing over about 50 designer hours. And all this is being offered here in this write-up for you to consume in just under 6 minutes. See, you were born lucky!!!
So here are the 6 best combinations and specification for you your next SAAS Website:
What percentage of your saas website design effort is devoted to the homepage?
Just the homepage!!!
Your answer sets the tone for this post.
Your homepage is one of the most visited pages and certainly the most crucial element of a website for a SaaS company. It cannot be emphasized enough that if your website and your homepage are not compelling enough, your prospects won’t go deeper to find the benefits of your product.
Keep in mind your end goal for creating this homepage is to:
Here are the elements that you should focus on to create or redesign your SaaS homepage. Because it is a vital jigsaw piece to a SaaS company’s inbound marketing.
This blog is not just about answers, it is also about what challenges companies face while trying to create a B2B SaaS Marketing Strategy to convert leads. We discussed at length with one of our B2B SaaS clients what all they have tried and the learnigs they acquired from the pitfalls faced.