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Currently, we just target one country or region for our client when it comes to ranking on a Search Engine Results Page (SERP). That is a decision based on target audience of the company. As the company grows, there is a need to expand the target audience to attract more customers. Hence, a company aiming for global operation needs to target multiple countries or region. But what should be done to target multiple countries?
Enters Multiregional SEO.
When you SEO a webpage, where do you place the target keyword?
Page title? Or the article heading i.e. H1? Or do you keep both same?
We prefer to keep both same. Only at times, when we wish to take a creative spin on the the article heading, do we keep page title and H1 different.
Since SEO is the cornerstone of any inbound marketing strategy, we decided to investigate what our colleagues in the webosphere were doing.
Web Schemas are basically a structured framework or plan, an outline for a website. Web schemas help search engines and other machines understand the content better which we refer to as Structured Data.
In official words:
“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. Many applications from Google, Microsoft, Pinterest, Yandex and others already use Schema.org Vocabularies to power rich, extensible experience (eg. rich snippets).”
Will I ever rank in top 5 on google? Can someone predict google rankings for me?
What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?
Actually, no one but a machine, an AI-based algorithm!
SEO has matured and so has AI, so why not take advantage of this ai with seo combination to find answers to one of the most and long-awaited questions in digital marketing “Can you tell me will my page rank for a keyword in the top 5 on google, well in advance? If not, what changes should I make?”
Last Friday Marvel Cinematic Universe’s most ambitious crossover Avengers Infinity war was released. And it was amazing and everyone loved it. At the office, while we were discussing the possible applications of Machine Learning in getting good SEO result, my mind went on to compare Google as Thanos, the mighty titan, the villain of Avengers Infinity War. And if you look at it, it’s not very far-fetched, here are 5 similarities between Thanos and Google, oh and fair warning, major spoilers.
Having worked on HubSpot for 1.5 years, I have learned a lot, while still having a lot more to learn. Some seemingly minute details end up being very important for every web developer or HubSpot COS developer, to keep in mind. Here are 10 tips that I have learned to help use Hubspot optimally:
Are you an inbound marketer?
If Yes, then the term “Keyword” becomes like a daily word which you use.
How well do you know your keywords?
Doesn’t it amaze you how google shows website results completely relevant to your search terms?
Keywords are like pillars which provide strength to your online presence. And they also have a dollar value attached to them.
If you thought ‘No’, you would find this post interesting.
Inbound Mantra kicked off a brand new assignment, about a month ago.
The assignment is in line with what we do best. A SaaS product company with a focus on the US market; was looking to leverage inbound marketing to add a new avenue to revenue growth.
SEO search is a key channel for consistent inbound marketing traffic. Since, we were just starting off, the assumption was that “SEO would take some time”.
What is the allure of Rank No.1 on Google?
It is a coveted prize.
Ask someone whose business runs on the Google No. 1 position.
Why do people want to come first for a keyword?
The keywords businesses wish to rank for, represent the very essence of their company. They want to rank for them simply because the people searching for these keywords, have a latent desire to do business with them.
They are surely quality leads and perhaps, customers.
Single Page Applications or SPAs have been the talk of the town in web development world. Even major tech giants like Google and Facebook have jumped in and open sourced their frameworks- Angular JS and React JS. And if you look at Github you see SPA frameworks are one of the most starred repos. React has 75k stars, VueJS has 66k and Angular has 57k.