Broadcast2world

About:

Broadcast2world is the one of the world’s largest creators of explainer videos and the only company in the US to have a large in-house production team.

Founder: Sunny Arora

Time Period: September 1, 2016 – Present

27

CAMPAIGNS

151

INBOUND LEADS

5.6%

ORGANIC TRAFFIC (M-O-M GROWTH)

Campaigns

Fall Offer Campaign

Why: This was a Facebook remarketing campaign launched around the Fall season in October 2016 to reach out to people who were already aware of B2w and give them Special Discounts.

‍What: The idea was to re-target the Website Visitors and give them special discounts during the Fall season so that they keep coming for more.

Campaigns

Social Proof Campaign

Why: This was run on both Facebook and LinkedIn. It was a campaign promoting Social Proof which never fails.

‍What: For this campaign client’s testimonial was taken and sponsored campaign was launched on social media platforms.

Campaigns

Donald Trump Campaign

Why: This is a LinkedIn campaign which was launched around the Presidential Elections 2016 in the US.

‍What: Idea was to grab prospect’s attention during the Presidential elections and focus on the power of Video Marketing which played a major role in helping Trump become Mr President.

Campaigns

Youtube Alternatives Campaign

Why: This was a LinkedIn sponsored campaign launched to offer informational resource to the target audience of interest.

‍What: It was aimed to offer a Free eBook download to the people who are interested in Video hosting.

E-Book

Why: B2w’s target market is US. Therefore, this eBook was launched in the month of November’2016 (Presidential Election month) for the persona of B2w in order to create popular and engaging videos the way Donald Trump did.

‍What: This eBook is a set of 3 lessons taken from the video marketing tactics used by the uber-popular and ever controversial Donald Trump. This 9 pager eBook focuses on what Donald Trump did and what marketers can learn from him in order to effectively built a brand personality, tell a brand story and project their product/service as a solution to their persona’s pain points.

Blog

B2W takes inbound approach to video marketing

27

151

5.6%

Fall Offer Campaign

Social Proof Campaign

Donald Trump Campaign

Youtube Alternatives Campaign

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