Garnered USD 2.5 million in new revenue
with Inbound Marketing
Fast Results and Super Responsiveness
We are a fast growing CMMS (Maintenance Software) company that applies the SaaS business model. In our increasing competitve space we need to keep the leads coming in and ensure cost per lead is manageble. Hippo CMMS has worked with 4 SEO consultants over the last 7 years. Inbound Mantra has been by far the best. Unlike other providers in the past who won’t commit to results or say you won’t see anything until 6 months, these guys have show great results in 3 months. The’ve also been instrumental in pushing out our lead scoring, updating our marketing automation, content creation and more. Basically, they are our in house marketing team and work so quickly that it is hard to keep up. They’re awesome.
Daniel Golub
Manager Hippo CMMS
Manager Hippo CMMS
Heading
MuSigma is the world’s largest data analytics firm, a category defining big data service provider helping enterprises in data-driven decision making.
Problem
For 12 continuous months, organic traffic and leads from the key markets of US and Canada had remained flat. Additionally, heavy reliance on expensive PPC and lead generation campaigns on software listing websites to support growth.
Solution
Inbound Marketing Strategy with a focus on SEO to drive up organic traffic with a focus on highly relevant commercial keywords in the US and Canada.
IMPACT
145%
TRAFFIC
300%
LEADS
300%
CUSTOMERS
8 Commercial Keywords in Google Top 3 with a combined search volume of 8900
The Growth Playbook
Relentless inbound marketing
• Blogs
• Pillar Pages
• Search Engine Optimization
• Pillar Pages
• Search Engine Optimization
• Website Redesign
• Landing Pages
• Forms
• CTAs
• Landing Pages
• Forms
• CTAs
• eBooks
• Workflows
• Workflows
Blogs and Pillar Pages
Drones, Robots, Virtual Reality : Welcome to the new age CMMS
Kick-start your PM Program in 4 easy steps
Search Engine Optimization
On Page SEO
One Page - One Keyword Strategy
Off Page SEO
• Purged 200 spam and irrelevant backlinks
• Backlinks on top maintenance magazines like american
machinist and technology advice
• Backlinks on top maintenance magazines like american
machinist and technology advice
Technical SEO
Improve Page Speed
Schema
Social Media
LinkedIn prospecting Campaigns
What?
Step-by -step Instructions in the form of an eBook to help calculate the ROI once a user starts using CMMS Software.
Why?
Price seemed to be the biggest constraints to adopting a CMMS Software. We helped users calculate long term ROI, where a CMMS helped saved costs instead
Step-by -step Instructions in the form of an eBook to help calculate the ROI once a user starts using CMMS Software.
Why?
Price seemed to be the biggest constraints to adopting a CMMS Software. We helped users calculate long term ROI, where a CMMS helped saved costs instead
LinkedIn prospecting Campaigns
What?
We interviewed maintenance manager’s (Hippo’s buyer persona) across US and Canada and compiled the same into an eBook
Why?
To help understand the pain points and persona better and help managers across to relate to the same
We interviewed maintenance manager’s (Hippo’s buyer persona) across US and Canada and compiled the same into an eBook
Why?
To help understand the pain points and persona better and help managers across to relate to the same
Website Redesign
VIEW WEBSITE
LANDING PAGES
WEB PAGES
Fast Results and Super Responsiveness
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion pathsS
30% increase in submissions
Redesigned landing pages to ensure best practices are being followed and to ensure optimal conversion rate by providing the users with the optimal user experience.
Forms
700% increase in submissions
Went from a one page form “Price Calculator” with text fields to an interactive two step form led to an increase in submission by almost 700%.
CTAs
CTAs
Conducted heat map analysis and A/B testing to figure out what CTAs work best for the audience.
• Targeted Pages with highest traffic
• Experimented with CTA
• Color
• Placement
• Size
• Alignment
• Targeted Pages with highest traffic
• Experimented with CTA
• Color
• Placement
• Size
• Alignment
eBooks
911 Emergency! We need a CMMS, urgently
What?
This eBook emphasized the importance of using a CMMS Software versus manual methods of manageing maintenance
Why?
80% of spreadsheets contain errors and still most organization still using manual methods to manage maintenance mean increased losses in cost and productivity.
This eBook emphasized the importance of using a CMMS Software versus manual methods of manageing maintenance
Why?
80% of spreadsheets contain errors and still most organization still using manual methods to manage maintenance mean increased losses in cost and productivity.
Kick-start your PM Program in 4 easy steps
What?
EBook detailing the different steps to successfully kick start an effective preventive maintenance program
Why?
A lot of companies are unable to utilize their preventive maintenance program, inspite if having one. This eBook goes into details of how to make the most of the PM program
EBook detailing the different steps to successfully kick start an effective preventive maintenance program
Why?
A lot of companies are unable to utilize their preventive maintenance program, inspite if having one. This eBook goes into details of how to make the most of the PM program
Workflows
Round robin workflow
What?
Automation to assign leads to the sales team as they enter HubSpot
Why?
• Quicker response time due to equal distribution of leads amongst sales reps.
• Prioritizing leads based off of source and geography.
Automation to assign leads to the sales team as they enter HubSpot
Why?
• Quicker response time due to equal distribution of leads amongst sales reps.
• Prioritizing leads based off of source and geography.
Lead Nurturing Workflow
What?
The workflow sent out several emails over a 10 week period providing the leads with relevant information in the form of articles, pricing calculator, guides and more
Why?
To ensure that leads stay engaged during the buying cycle and are being fed with the right kind of content to convert them into a customer
The workflow sent out several emails over a 10 week period providing the leads with relevant information in the form of articles, pricing calculator, guides and more
Why?
To ensure that leads stay engaged during the buying cycle and are being fed with the right kind of content to convert them into a customer
