Adds Inbound to expensive PPC

Video production services | India 🇮🇳

Great Business Partners!

It's very hard for growing B2B companies like us to find the right marketing agency who is focussed on ROI. We serve the North American market and we were looking for Inbound Agency who could help us grow fast. We came across Inbound Mantra who were based out of India but we never faced any challenge. And I must say it has worked really well and it has been an incredible experience working with them. They are number driven and they always put their skin in the game for you. We were worried for the first 3 months as the improvement was slow but after that, we have never looked back. With only 20 leads per month now we get 120+ leads a month just from inbound marketing. Our business has grown 5 folds in the last 3 years. I'll highly recommend them for small businesses and startups who desire to grow fast with inbound marketing.
Inbound Marketing Agency - Hippo CMMS logo
Sunny Arora
Director

Broadcast2world (B2W)

One of the world’s largest explainer video company with a large in-house production team.

Problem

For 12 continuous months, organic traffic and leads from the key markets of US and Canada had remained flat. Additionally, heavy reliance on expensive PPC and lead generation campaigns on software listing websites to support growth.

Solution

Inbound Marketing Strategy with a two-pronged approach that involved focus on SEO to drive up highly relevant commercial organic traffic from US and Canada; followed by timely nurturing with apt content.

IMPACT

27

CAMPAIGNS

151

INBOUND LEADS

5.6%

TRAFFIC

The Growth Playbook

Relentless inbound marketing
Blogs
Pillar Pages
Website Redesign
Landing Pages
eBooks
Campaigns

Website Redesign

Redesigned existing HubSpot COS Marketplace Template

Prioritised function over form by taking an existing template from the HubSpot COS marketplace and modified it to launch a new website in under 1 week.

Optimise for Conversion

The best leads seemed to know what they wanted. Basis this insight, the landing page was redesigned to showcase the right message and form.

Landing Pages


eBooks

Why:
B2W’s target market is US. Therefore, this eBook was launched in the month of November’2016 (Presidential Election month) for the persona of B2W in order to create popular and engaging videos the way Donald Trump did.

What:
This eBook is a set of 3 lessons taken from the video marketing tactics used by the uber-popular and ever controversial Donald Trump. This 9 pager eBook focuses on what Donald Trump did and what marketers can learn from him in order to effectively built a brand personality, tell a brand story and project their product / service as a solution to pain points.

Campaigns

Fall Offer Campaign

Why:
This was a Facebook remarketing campaign launched around the Fall season in October 2016 to reach out to people who were already aware of B2w and give them Special  Discounts.

What:
The idea was to re-target the Website Visitors and give them special discounts during the Fall season so that they keep coming for more.

Social Proof Campaign

Why:
This was run on both Facebook and LinkedIn. It was a campaign promoting Social Proof which never fails.

What:
For this campaign client’s testimonial was taken and sponsored campaign was launched on social media platforms.

Donald Trump Campaign

Why:
This is a LinkedIn campaign which was launched around the Presidential Elections 2016 in the US.

What:
Idea was to grab prospect’s attention during the Presidential elections and focus on the power of Video Marketing which played a major role in helping Trump become Mr President.

YouTube Alternatives Campaign

Why:
This was a LinkedIn sponsored campaign launched to offer informational resource to the target audience of interest.

What:
It was aimed to offer a Free eBook download to the people who are interested in Video hosting.