Adds Inbound to expensive PPC
The Growth Playbook
Relentless inbound marketing
B2W’s target market is US. Therefore, this eBook was launched in the month of November’2016 (Presidential Election month) for the persona of B2W in order to create popular and engaging videos the way Donald Trump did.
This eBook is a set of 3 lessons taken from the video marketing tactics used by the uber-popular and ever controversial Donald Trump. This 9 pager eBook focuses on what Donald Trump did and what marketers can learn from him in order to effectively built a brand personality, tell a brand story and project their product / service as a solution to pain points.
Fall Offer Campaign
This was a Facebook remarketing campaign launched around the Fall season in October 2016 to reach out to people who were already aware of B2w and give them Special Discounts.
The idea was to re-target the Website Visitors and give them special discounts during the Fall season so that they keep coming for more.
Social Proof Campaign
This was run on both Facebook and LinkedIn. It was a campaign promoting Social Proof which never fails.
For this campaign client’s testimonial was taken and sponsored campaign was launched on social media platforms.
Donald Trump Campaign
This is a LinkedIn campaign which was launched around the Presidential Elections 2016 in the US.
Idea was to grab prospect’s attention during the Presidential elections and focus on the power of Video Marketing which played a major role in helping Trump become Mr President.
YouTube Alternatives Campaign
This was a LinkedIn sponsored campaign launched to offer informational resources to the target audience of interest.
It was aimed to offer a Free eBook download to the people who are interested in Video hosting.
More success stories
Inbound growth continues
Reaped USD 650,000 in new revenue with inbound marketing
Country: United States 🇺🇸
Business: Key account management
Design, content and HubSpot setup to kickstart inbound marketing
Country: Singapore 🇸🇬
Business: Telecom management software