Why: The CFO campaigns did not succeed. It was then decided to appeal to the aspirations of the CIO who had earlier not emerged strongly as a Cloud Champion.
What: This was a LinkedIn Sponsored update Nurturing Campaign using newly launched LinkedIn Lead Forms. Bonus was pitched to CIOs to get them interested in a Cloud Transformation eBook. CIOs targeted, belonged to Organisations across sectors with employees more than 1000. The offer in this classic inbound marketing campaign, was to Download an eBook.
Why: CSS Corp had supported many in the Fortune 500 to move a number of their scattered websites to AWS. Objective was to pitch this specific service piggybacking on the AWS brand acceptance.
What: This was a LinkedIn Sponsored update Prospecting Campaign using LinkedIn Lead Forms. It was a sales offer to generate bottom of the funnel enquiries to be fulfilled by the sales team.
Tech support is a primary service offered by CSS Corp. Many businesses with a ‘tech support’ requirement also articulate their intent using the ‘enterprise service desk’ keyphrase. And their primary questions are around productivity and efficiency. Thus this blog.
Why: Conversational AI eBook was created to educate the current “Tech Support” audience on how to drive customer experience with AI, chatbots and more.
What: This eBook sets the context of AI Bots by playfully introducing Sci-Fi. Some data points sourced through secondary research support how AI powered Bots are changing the ground rules of customer experience. This eBook has been kept readable by providing takeaways as well as elaborate explanations of the new trends in customer experience.