US inbound qualified leads increased 5.37x
The Growth Playbook - CSS Corp
Relentless inbound marketing
Search Engine Optimization
On Page SEO
Conversational AI ebook to nurture existing leads
Conversational AI eBook was created to educate the current “Tech Support” audience on how to drive customer experience with AI, chatbots and more.
This eBook sets the context of AI Bots by playfully introducing Sci-Fi. Some data points sourced through secondary research support how AI powered Bots are changing the ground rules of customer experience. This eBook has been kept readable by providing takeaways as well as elaborate explanations of the new trends in customer experience.
Campaigns - LinkedIn Sponsored Content
Move websites to AWS
CSS Corp had supported many in the Fortune 500 to move a number of their scattered websites to AWS. Objective was to pitch this specific service piggybacking on the AWS brand acceptance.
This was a LinkedIn Sponsored update Prospecting Campaign using LinkedIn Lead Forms. It was a sales offer to generate bottom of the funnel enquiries to be fulfilled by the sales team.
CIO's cloud bonus
The CFO campaigns did not succeed. It was then decided to appeal to the aspirations of the CIO who had earlier not emerged strongly as a Cloud Champion.
This was a LinkedIn Sponsored update Nurturing Campaign using newly launched LinkedIn Lead Forms. Bonus was pitched to CIOs to get them interested in a Cloud Transformation eBook. CIOs targeted, belonged to Organisations across sectors with employees more than 1000. The offer in this classic inbound marketing campaign, was to Download an eBook.
CFO and the Cloud
The CFO is the Buyer Persona when buying Cloud Services. CFO also happens to be the Project Owner when a business is looking at Cloud Transformation.
This was a Sponsored update Prospecting Campaign launched across Social Media – LinkedIn and Facebook. The idea was to get CFOs interested in Cloud Services offered by CSS Corp. CFOs targeted, belonged to Organisations in traditional industries with employees more than 1000. The offer in this campaign, was to talk to a Cloud Solutions expert, so as to progress the conversation to a proposal.
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