US inbound qualified leads increased 5.37x

Tech support outsourcing services | India 🇮🇳

Journey so far has been Great!

Inbound Mantra helped us migrate most of our marketing assets to the Hubspot platform and are helping us improve the overall Inbound traffic and SEO for our website. The team has been very responsive and with the collaborative effort we have seen some good signs. Would recommend InboundMantra if you are looking for someone who can help in building your overall Digital Marketing strategy.
Inbound Marketing Agency - Hippo CMMS logo
Rahul Jain
‍‍
Marketing Head

CSS Corp

CSS Corp is a new age US based IT Services and Technical Support company providing cloud migration services, enterprise customer care support, Analytics, Software Testing etc and many other services.

Problem

CSS Corp migrated from Act-On to HubSpot to automate and aggregate all its marketing. Their search for an Inbound Marketing Agency to better leverage HubSpot brought them to Inbound Mantra.

Solution

A 5 month high-intensive proof of concept (POC) program was conceived with a singular focus on generating qualified leads from the US for the Technical Support Services business.

IMPACT

10%

TRAFFIC

2X

LEADS

Started ranking on Google Page #1 (US) for over 30 Keywords in 3 months time

The Growth Playbook - CSS Corp

Relentless inbound marketing
Blogs
Pillar Pages
Search Engine Optimization
Prospecting emails
Website Redesign
Landing Pages
CTAs
Case Studies and eBooks
Nurturing Campaigns

Search Engine Optimization

Inbound Marketing CSS Corp technical SEO Image

Keyword Strategy

Keywords were classified according to different business lines. It was a challenge to shortlist ~ 400 keywords from over 5000.

On Page SEO

Heavy focus on optimizing existing 50+ commercial pages. Internal linking was also prioritized to give a wikipedia structure to the website.

Website Redesign

Premium technical support services

Enterprise grade technical support services is a primary revenue earner. A buyer-persona focused pillar page was designed and developed to guide intent-driven traffic.

ADA Website compliance services

Because of a regulatory compulsion in the US, company websites had to become ADA compliant. A landing page focused on conversion was created to drive demand. 

Forms

Friction-free enquiry submission

Technical support services being commodity, relevant website visitors were keen to understand capabilities and costs. Thus, a simple form to capture essential contact details was proposed.

eBooks

Conversational AI ebook to nurture existing leads

Why:
Conversational AI eBook was created to educate the current “Tech Support” audience on how to drive customer experience with AI, chatbots and more.

What:
This eBook sets the context of AI Bots by playfully introducing Sci-Fi. Some data points sourced through secondary research support how AI powered Bots are changing the ground rules of customer experience. This eBook has been kept readable by providing takeaways as well as elaborate explanations of the new trends in customer experience.

Campaigns - LinkedIn Sponsored Content

Move websites to AWS

Why:
CSS Corp had supported many in the Fortune 500 to move a number of their scattered websites to AWS. Objective was to pitch this specific service piggybacking on the AWS brand acceptance.

What:
This was a LinkedIn Sponsored update Prospecting Campaign using LinkedIn Lead Forms. It was a sales offer to generate bottom of the funnel enquiries to be fulfilled by the sales team.

CIO's cloud bonus

Why:
The CFO campaigns did not succeed. It was then decided to appeal to the aspirations of the CIO who had earlier not emerged strongly as a Cloud Champion.

What:
This was a LinkedIn Sponsored update Nurturing Campaign using newly launched LinkedIn Lead Forms. Bonus was pitched to CIOs to get them interested in a Cloud Transformation eBook. CIOs targeted, belonged to Organisations across sectors with employees more than 1000. The offer in this classic inbound marketing campaign, was to Download an eBook.

CFO and the Cloud

Why:
The CFO is the Buyer Persona when buying Cloud Services. CFO also happens to be the Project Owner when a business is looking at Cloud Transformation.

What:
This was a Sponsored update Prospecting Campaign launched across Social Media – LinkedIn and Facebook. The idea was to get CFOs interested in Cloud Services offered by CSS Corp. CFOs targeted, belonged to Organisations in traditional industries with employees more than 1000. The offer in this campaign, was to talk to a Cloud Solutions expert, so as to progress the conversation to a proposal.