Reaped USD 650,000 in new revenue
The Growth Playbook
Relentless inbound marketing
Search Engine Optimization
Keyword Strategy - Category Winner
Social Media Campaigns - LinkedIn Sponsored Content
Nurturing - Account Planning Frameworks
An Ebook with a list of Frameworks for key account managers to plan an efficient Key account management.
To help key account managers understand the fact that the Key account management is changing and guide them with the necessary frameworks for transforming their process for the evolving world.
Video (Prospecting) - What is Key account Management?
An Awareness video about the concept of Key account management and the process involved in it.
To help Account managers know the importance of key account management and help them to implement it in their respective organizations. Also, this can help increase the Brand Awareness of DemandFarm in the Industry.
Social Media - Creatives
Sales Operations CXOs are a prime persona. They usually read the top financial newspapers. Hence, this creative.
BOTs are occupying many a boardroom discussion. Thus, this creative to ride.
The Ultimate Blueprint to achieve Key account goals
This Ebook featured an actionable blueprint for key account managers to achieve key account goals.
Key account managers always hunt for proven and disrupting methods to improve key account process which can help them avoid the common mistakes they make in the process.
Website Behaviour Workflow
This Ebook detailed the 7 Frameworks to transform key account management process for the evolving world.
Key account management is changing and key account managers must shift from methodologies to frameworks which can give them fair degree of freedom to innovate and experiment.
If no Org chart, then no key account management (Thought Leadership & Product Demo)
Webinar involved Veracode - one of the key clients of Demandfarm explaining how they built strategic relationships with their key accounts using DF's Org Chart.
Webinars help the Sales team to generate qualified leads by re-purposing content and act as a platform to engage with them directly for closing deals.
Workflows - Lead Nurturing
New lead - 10 week nurture campaign
The Workflows sent out several emails over a 10 week period providing the leads with relevant information in the from of articles, blogs, ebooks and more
To ensure that leads get engaged during the buying cycle and are being fed with the right kind of content to convert them into a customer.
Pricing page visitor conversion
The Workflow triggers emails when the contact follows a commercial intent behaviour in the website like visiting product pages followed by pricing page.
To ensure that the lead gets the right information to move forward and close the buying process.
More success stories
Inbound growth continues
Inside Sales Box
Generated a predictable inbound lead pipeline worth USD 250,000
Country: India 🇮🇳
Business: Inside sales software
Design, content and HubSpot setup to kickstart inbound marketing
Country: Singapore 🇸🇬
Business: Telecom management software