Built a pipeline worth USD 1,500,000
Sales force automation software | India 🇮🇳
Reliable & Trustworthy professional partners
Inbound is one such partner, which quickly understood our business in depth and got into action, delivering on our marketing goals. Must say, Inbound team puts in their more than 100% and gives honest consultation. Happy to have worked with them!
Paramdeep Singh Anand
CEO
CEO
FieldAssisst
FieldAssist is an industry-leading Sales Force Automation Software with 350+ leading brands across FMCG, Apparel and CPG industries.
Problem
Revenue was being left out on the table because inbound marketing funnel was non-existent due to a completely sales driven approach to customer acquisition.
Solution
Agile inbound marketing for 4 months to quickly establish inbound as another GTM (go-to-market) channel in a relatively sales focused industry.
IMPACT
25%
TRAFFIC
130%
LEADS
307%
SQLs
14 Commercial Keywords in Google Top 5
The Growth Playbook - FieldAssist
Relentless inbound marketing
Blogs
Pillar Pages
Search Engine Optimization
Prospecting emails
Website Redesign
Landing Pages
CTAs
Case Studies and eBooks
Nurturing Campaigns
Search Engine Optimization
On Page SEO
One Page - One Keyword Strategy
Technical SEO
Schema
Social Media
What?
Promoting BoFU offer “schedule demo”
Why?
Help increase traffic on high commercial intent landing pages
Promoting BoFU offer “schedule demo”
Why?
Help increase traffic on high commercial intent landing pages
What?
Social Media Campaigns around current customers
Why?
Social media campaigns highlighting different brands to help understand the extent of success both large and small firms have seen with an SFA app.
Social Media Campaigns around current customers
Why?
Social media campaigns highlighting different brands to help understand the extent of success both large and small firms have seen with an SFA app.
Website Redesign
Improving UI
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.
More landing pages more conversions
Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.
Forms
Optimize number of fields per form
The number of fields on the form was reduced, leaving only the necessary fields, to help increase the number of BoFU form fills. Additionally, the form was redesigned to help increase conversions
CTAs
CTAs
Conducted heat map analysis and A/B testing to figure out what CTAs work best for the audience.
Targeted Pages with highest traffic
Experimented with CTA
• Color
• Placement
• Size
• Alignment
• Placement
• Size
• Alignment
eBooks
What?
eBook discussing the various aspects of a sales force automation tool from carrying out research to optimizing implementation.
Why?
To emphasize the importance of digital transformation across industries and how an automation tool like the SFA App can transform an organization.
eBook discussing the various aspects of a sales force automation tool from carrying out research to optimizing implementation.
Why?
To emphasize the importance of digital transformation across industries and how an automation tool like the SFA App can transform an organization.
What?
Kamani Case Study.
Why?
End to end journey of current customers highlighting how the FieldAssist SFA App can provide a smooth transition for data accuracy, reliable support and better service levels.
Kamani Case Study.
Why?
End to end journey of current customers highlighting how the FieldAssist SFA App can provide a smooth transition for data accuracy, reliable support and better service levels.
Nurturing Campaigns
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Monthly Newsletters
What?
Monthly Newsletter containing the latest updates in the FMCG world, updates to the product, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
Monthly Newsletter containing the latest updates in the FMCG world, updates to the product, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
