Built a pipeline worth 1,500,000 USD

Sales force automation software | India 🇮🇳

Reliable & Trustworthy professional partners

Inbound is one such partner, which quickly understood our business in depth and got into action, delivering on our marketing goals. Must say, Inbound team puts in their more than 100% and gives honest consultation. Happy to have worked with them!
Inbound Marketing Agency - Hippo CMMS logo
Paramdeep Singh Anand
CEO

FieldAssisst

FieldAssist is an industry-leading Sales Force Automation Software with 350+ leading brands across FMCG, Apparel and CPG industries.

Problem

Revenue was being left out on the table because inbound marketing funnel was non-existent due to a completely sales driven approach to customer acquisition.

Solution

Tap revenue tied to inbound marketing in a relatively sales focused industry by implementing a targeting inbound marketing strategy.

IMPACT

25%

TRAFFIC

130%

LEADS

307%

SQLs

14 Commercial Keywords in Google Top 5

The Growth Playbook - FieldAssist

Relentless inbound marketing
Blogs
Pillar Pages
Search Engine Optimization
Prospecting emails
Website Redesign
Landing Pages
CTAs
Case Studies and eBooks
Nurturing Campaigns

Search Engine Optimization

On Page SEO

One Page - One Keyword Strategy

Technical  SEO

Schema

Social Media

What?
Promoting BoFU offer “schedule demo”

Why?
Help increase traffic on high commercial intent landing pages 
What?
Social Media Campaigns around current customers 

Why?
Social media campaigns highlighting different brands to help understand the extent of success both large and small firms have seen with an SFA app.

Website Redesign

Fast Results and Super Responsiveness

Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.

30% increase in submissions

Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed. 

Forms

700% increase in submissions

The number of fields on the form was reduced, leaving only the necessary fields, to help increase the number of BoFU form fills. Additionally, the form was redesigned to help increase conversions

CTAs

CTAs

Conducted heat map analysis and A/B testing to figure out what CTAs work best for the audience.
Targeted Pages with highest traffic
Experimented with CTA
    Color
    Placement
    Size
    Alignment

eBooks

What?
eBook discussing the various aspects of a sales force automation tool from carrying out research to optimizing implementation.

Why?
To emphasize the importance of digital transformation across industries and how an automation tool like the SFA App can transform an organization. 
What?
Kamani Case Study.

Why?
End to end journey of current customers highlighting how the FieldAssist SFA App can provide a smooth transition for data accuracy, reliable support and better service levels.

Nurturing Campaigns

Monthly Newsletters

What?
Monthly Newsletter containing the latest updates in the FMCG world, updates to the product, case studies and more.

Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.