Channelizes inbound marketing

Channel management software for Insurance | India 🇮🇳

Straightforward, open and an honest approach

"Inbound Mantra helped us understand and leverage the power of digital marketing. They are straightforward, open and have an honest approach to work. Team Inbound Mantra was easy to work with and take ownership responsibly. I would recommend them to anyone looking for Inbound Marketing"
Milind Kharosekar
Director

Herald Logic

An enterprise software product company serving the Who’s who of India’s Banking, Financial services and Insurance sector (BFSI). Its clients include ICICI Bank, Kotak Life, Royal Sundaram, Dabur and many more.

Problem

Go-to-market was entirely sales and relationship driven. To grow demand faster, inbound marketing was being explored.

Solution

Inbound Marketing Strategy with a focus on the insurance chief distribution officer (CDO) persona was implemented for the India market.

IMPACT

1 MQL / week

INBOUND LEADS

2x in a year

ORGANIC TRAFFIC

Increased Website Traffic By 100%. Generated 1 MQL Every Week

The Growth Playbook

Relentless inbound marketing
Social Media Creative
CTAs
Website Redesign
Landing Pages
Infographics
Campaigns

Social Media Creatives

CTAs


Website Redesign

Improving UI

Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.

More landing pages more conversions

Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.

Infographics

Campaigns

Channel management webinar

Why:
Channel management is still an emerging concept in the area of financial services distribution.

What:
The Herald Logic team presented a webinar highlighting challenges in the distribution of financial services. Mr K Venkatesh (IFMR – CEO) was the guest speaker. 20 attendees contributed to the success of the webinar.

Problem-solving campaign - LinkedIn

Why:
Incentives form a significant part of rewards in the financial services sector. Manual calculation of incentives (using excel) results in errors; thereby causing leakage to the tune of 9%.

What:
This LinkedIn sponsored campaign was targeted at the Head of Sales and Distribution in the financial services sector. To get a sense of the numbers.