Hippo CMMS races to the Top of Google SERO with Inbound

About:

Hippo is a powerful, affordable and user-friendly web based CMMS. Hippopreventive maintenance software is ideally suited for a variety industries including manufacturing, healthcare, education and hospitality.
Boasting of features like:

Hippo ensures that all equipment is top-notch!

General Manager: Daniel Golub

Time Period: December, 2017 – Present

1.36X Increase

US - INBOUND LEADS

10%

US - ORGANIC TRAFFIC (M-O-M GROWTH)

309

VIEWS

71

SUBMISSIONS

8

NEW CONTACTS

Goal : Lead Nurturing

Summary : This campaign was designed with the intent to nurture existing contacts, ie, users that had previously filled out some kind of form but not gone ahead with a CMMS Software/Hippo CMMS. The idea was to paint a picture of a world before and after CMMS software. The campaign involved not just designing the eBook from scratch but included landing pages, emails, blogs and lots more!

Result : 23% conversion rate

After creating a content asset, in this case an eBook, the next step would be to create a landing page containing the form to access the eBook.

Landing Page

This page contains the link to the actual content asset and in turn gives the user an opportunity to navigate through the website , allowing us to gauge the user intent – informational or commercial.

Thank You Page

An email campaign is an essential component of a lead nurturing campaign. For this particular campaign, an email is first sent out to the entire lead database and is followed by a thank you email containing the eBook.

CTAs is the actual button/image in the email that the user will click on to access the eBook. These have been made in accordance with the intended audience while keeping in mind relevant content