Goal : Lead Nurturing
Summary : This campaign was designed with the intent to nurture existing contacts, ie, users that had previously filled out some kind of form but not gone ahead with a CMMS Software/Hippo CMMS. The idea was to paint a picture of a world before and after CMMS software. The campaign involved not just designing the eBook from scratch but included landing pages, emails, blogs and lots more!
Result : 23% conversion rate