Building a pipeline worth USD 270,000

Inside sales software | India 🇮🇳

They are the Best in Business

Inbound Mantra lives true to it's name. This team understands inbound well and helps one develop understanding of the persona and content that resonates. The Campaign ideas are fresh. If you are looking for a routine marketing agency to just execute - This will not work. If you want someone to think with you, someone to make you think and then executes - They are best in business.
Inbound Marketing Agency - Hippo CMMS logo
Sachin Bhatia
Founder

Inside Sales Box

An all-in-one Inside Sales Software to help businesses build, manage and accelerate sales processes.

Problem

A new inside sales software was being introduced into the US market. An inbound marketing agency was sought to drive product-market fit.

Solution

A 4 + 12 month plan was drawn to first test inbound marketing go-to-market, to be then followed up by a detailed month-wise execution plan.

IMPACT

16.2%

TRAFFIC

1143

LEADS

212

CAMPAIGNS

Top 3 for the category defining commercial keyword - "Inside Sales Software"

The Growth Playbook

Relentless inbound marketing
Blogs
Pillar Pages
Search Engine Optimization
Website Redesign
Landing Pages
Forms
CTAs
eBooks
Workflows

Campaigns

Jack Nicholson Campaign

Why?
With an aim of sales prospecting, we launched this campaign starring Jack Nicholson. His famous dialogue “You can’t handle the proof” from a movie “A Few good men” was used for this campaign.

What?
In line with the copy “You can’t handle the proof”, this campaign was aimed to offer SDRs a Proof of Concept, i.e., trial of ISB software.

Sports Coaches Campaign

Why?
As a part of a nurturing campaign, this was aimed at providing sales coaching. ISB’s persona i.e., SDRs, are sports loving people. Hence, the integration of Sports and Sales Coaching.

What?
For this campaign, a creative eBook was designed to unfold the four unique approaches to coaching by the 3 Greatest Sports coaches namely, Sir Alex Ferguson, Anson Dorrance and Phil Jackson. This eBook has 5 important takeaways from the coaching styles that the SDRs can seize.

Videos

THE "LIVE SALES PLAYBOOK"

Why:
The aim of creating this video is to highlight the sales coaching feature of Inside Sales Software.

What:
The video briefly explains how sales managers can train inside sales reps on the go, and cut across the time of reading bulky sales manuals. This is possible with the help of an Inside Sales Box, an all-in-one inside sales software made to build, manage and accelerate sales processes.

SET UP A TRIAL

Why:
Sachin Bhatia (founder of ISB) through this video explains why Inside Sales Box software trial is different and why you must schedule one.

What:
The video highlights on what core features you must evaluate the Inside Sales Box software and how setting-up a trial with ISB is a different experience as compared to other product trials.

INSIDE SALES BOX - GET A DEMO

Why:
Sachin Bhatia by means of this video tells you why you must go for an Inside Sales Box demo.

What:
“Get a Demo” is about how getting a 20 minutes demo of the ISB product proves to be a solution to the 3 key sales problems explained by Sachin in the video.

ISB BOOSTS LEAD CONNECT RATES

Why:
In this video, Rakesh stresses upon the importance of a sales call within first 3-5 minutes after an inbound lead is achieved.

What:
The idea of creating this video is to demonstrate visually how ISB software helps connect to an inbound lead within fraction of seconds. Rakesh also talks about how the software is a bliss when it comes to connecting with the lead at a suitable time which eventually boosts connect rate.

Website Redesign

FREE Trial

11 different form variants were experimented with to come up with a winning FREE trial form that saw conversions at over 5%.

Sales Events

Ditto

eBooks

Why:
As a part of a nurturing campaign, this eBook aimed at providing sales coaching. ISB’s persona i.e., SDRs, are sports loving people. Hence, the integration of Sports and Sales Coaching.

What:
This creative artwork was designed to unfold the four unique approaches to coaching by the 3 Greatest Sports coaches namely, Sir Alex Ferguson, Anson Dorrance and Phil Jackson. 5 important takeaways SDRs can seize.
Why:
A Practitioner’s Guide to Sales Prospecting is created to help Salespeople master the art of sales prospecting and it’s process effortlessly.

What:
This eBook coherently explain the modern sales game, evolving buyer’s behavior, essential sales facts, tips and tricks, and lots more. The ebook was done with detailed iconography and fluid integration of brand colors and font to make visually appealing content piece.
Why:
Salespeople of ISB’s persona loves Game of Thrones. This eBook was launched to mark the end of season 6 of Game of Thrones with come sales lessons for our persona.

What:
This eBook is a set of 15+ lessons taken from the varying GoT’s characters for SDRs to develop essential skills to become an Inside Sales Fighter. The standard blue color and the montserrat font highlights the brand identity and it is designed with attention-grabbing graphics provoking an immediate call-to-action.
Why:
This artwork was created in line with the the HubSpot’s State of Inbound 2015 report to equip the ISB’s persona i.e., Sales Reps with essential know-hows of the sales.

What:
The 7 important lessons in this eBook highlight the pressing priorities, challenges and tactics the 3957 marketers and salespeople across the world comes across.