Built a pipeline worth USD 1,320,000
The Growth Playbook - OpenSpecimen
Relentless inbound marketing
Search Engine Optimization
On Page SEO
BoFU intent offer to help increase the percentage of SQLs.
Social media campaigns suggested the buyer persona was more inclined towards converting on BoFU type forms.
Testimonials from existing clients
The biobanking world relied heavily on past recommendations and therefore we decided to highlight past client experiences .
Oxford Biobank Case Study.
Retargeting and Nurturing was carried out by leveraging case studies to help prospects understand the process of adopting an open source software like OpenSpecimen.
Washington University Success Story
An introduction to OpenSpecimen going over the use case at Washington University with both OS and WashU participating.
To help those considering a biobank software reach a buying decision by evaluating OpenSpecimen as well as going over related integrations and features.
Monthly Newsletter containing the latest updates in the biobanking world, updates to the product, case studies and more.
To nurture existing leads through the buying cycle to help them make a purchasing decision.
More success stories
Inbound growth continues
Reaped USD 650,000 in new revenue with inbound marketing
Country: United States 🇺🇸
Business: Key account management
Design, content and HubSpot setup to kickstart inbound marketing
Country: Singapore 🇸🇬
Business: Telecom management software