Built a pipeline worth 1,320,000 USD
The Growth Playbook - OpenSpecimen
Relentless inbound marketing
Search Engine Optimization
On Page SEO
BoFU intent offer to help increase the percentage of SQLs.
Social media campaigns suggested the buyer persona was more inclined towards converting on BoFU type forms. Therefore demo wa.
Testimonials from existing clients
The biobanking world relied heavily on past recommendations and therefore we decided to highlight past client experiences .
Oxford Biobank Case Study.
Retargeting and Nurturing was carried out by leveraging case studies to help prospects understand the process of adopting an open source software like OpenSpecimen.
Monthly Newsletter containing the latest updates in the biobanking world, updates to the product, case studies and more.
To nurture existing leads through the buying cycle to help them make a purchasing decision.
More success stories
Inbound growth continues
Reaped USD 650,000 in new revenue with inbound marketing
Country: United States 🇺🇸
Business: Key account management
Design, content and HubSpot setup to kickstart inbound marketing
Country: Singapore 🇸🇬
Business: Telecom management software