Built a pipeline worth 1,320,000 USD

Biobanking software services | India 🇮🇳

OpenSpecimen

Used in 65+ research centers across 15+ countries, OpenSpecimen is a leading biobank software that helps track specimens from collection to utilization for prospective or longitudinal collections, multi-site clinical studies.

Problem

Non existing inbound marketing funnel due to a  word of mouth approach towards customer acquisition.

Solution

Inbound Marketing Services with a focus on content as well as monthly nurturing activities to appeal to the relatively academic audience.

IMPACT

53%

TRAFFIC

275%

LEADS

50%

SQLs

The Growth Playbook - OpenSpecimen

Relentless inbound marketing
Blogs
Pillar Pages
Search Engine Optimization
Prospecting emails
Landing Pages
CTAs
Case Studies and eBooks
Nurturing Campaigns 

Search Engine Optimization

On Page SEO

One Page - One Keyword Strategy

Social Media

What?
BoFU intent offer to help increase the percentage of SQLs.

Why?
Social media campaigns suggested the buyer persona was more inclined towards converting on BoFU type forms. Therefore demo wa.
What?
Testimonials from existing clients 

Why?
The biobanking world relied heavily on past recommendations and therefore we decided to highlight past client experiences .

Website Redesign

Landing Pages

Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed. 

Fast Results and Super Responsiveness

Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.

30% increase in submissions

Redesigned landing pages to ensure best practices are being followed and to ensure optimal conversion rate by providing the users with the optimal user experience.

CTAs

Conducted heat map analysis and A/B testing to figure out what CTAs work best for the audience.
Targeted Pages with highest traffic
Experimented with CTA
    Color
    Placement
    Size
    Alignment

Case Studies

What?
Oxford Biobank Case Study.

Why?
Retargeting and Nurturing was carried out by leveraging case studies to help prospects understand the process of adopting an open source software like OpenSpecimen.

Nurturing Campaigns

What?
Monthly Newsletter containing the latest updates in the biobanking world, updates to the product, case studies and more.

Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.