Full Stack Inbound Marketing Services Support
Telecom Management Software | Worldwide
Very Clued-In & Proactive Marketing Agency
The first pleasant experience I had with Inbound Mantra was that I did not have to spend hours explaining our business to the team…they instantly got it. The second surprise was their turnaround time, which kept us on our toes! The team has always been ready to support us, whether it was with last minute design changes, ensuring correct DNS routing, or advising us in our marketing strategy. It is pretty much like having my own digital marketing expert on standby. I would highly recommend Inbound Mantra to anyone looking to improve and channel their marketing efforts in the right direction.
Sumedha Tatke
Head of Product Marketing
Head of Product Marketing
Tarantula
Tarantula is a Canadian-owned global software company and a proven market leader and provider of end-to-end telecom site management software. We empower tower site owners to achieve operational efficiency and monetize their assets, all to increase the value of their tower business.
Problem
Deploying an inbound funnel to track website traffic, leads and conversions in a predictable manner. Identifying opportunities for driving positive word of mouth and establishing tarantula as a thought leader in towerco industry.
Solution
Inbound Marketing Services with a focus on content as well as monthly nurturing activities to appeal to the relatively niche target audience. Optimized SEO strategy to attract high quality traffic.
IMPACT
2x
TRAFFIC
40
LEADS
12
MQLs
31 high-intent keywords in SERP top 10 with combined search volume of ~ 14,940
The Growth Playbook
Relentless inbound marketing
Blogs
Pillar Page
SEO
Social Media
Forms
Landing Pages
CTAs
Google Ads
Nurturing Emails
Search Engine Optimization
On Page SEO
One Page - One Keyword Strategy
Identified & Ranked for high-intent category keywords related to OSS/BSS
Social Media Campaigns - LinkedIn Sponsored Content
What?
Create Unique Brand Identity
Why?
Increase TOMR and establish tarantula as a leader in telecom site management industry
What?
Boost Brand Equity
Why?
Establish a distinct visual language and drive positive word-of-mouth around the product/service offerings
Website Forms
Contact Us
Guided by heatmap and behaviour flow analysis, the contact form was optimized for conversions and lower bounce rates
Customer Care
New form created for customer care related queries to filter leads from customer support related queries
Landing Pages
Contact Us
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.
More landing pages more conversions
Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.
CTAs
Paid Ads
Branded Ads
Highly targeted responsive search ads (RSA) run on branded search terms to boost conversions
Competition Ads
Outbidding a key competitor bidding on client's branded search terms
Nurturing Newsletter
What?
Monthly Newsletter containing the latest updates in the towerco industry, partner news, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
Monthly Newsletter containing the latest updates in the towerco industry, partner news, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
25%
Open Rate
15%
Click Through Rate
0.75%
Unsubscribers
