Full Stack Inbound Marketing Services Support

Telecom Management Software | Worldwide

Very Clued-In & Proactive Marketing Agency

The first pleasant experience I had with Inbound Mantra was that I did not have to spend hours explaining our business to the team…they instantly got it. The second surprise was their turnaround time, which kept us on our toes! The team has always been ready to support us, whether it was with last minute design changes, ensuring correct DNS routing, or advising us in our marketing strategy. It is pretty much like having my own digital marketing expert on standby. I would highly recommend Inbound Mantra to anyone looking to improve and channel their marketing efforts in the right direction.
Inbound Marketing Agency - Hippo CMMS logo
Sumedha Tatke
Head of Product Marketing

Tarantula

Tarantula  is a Canadian-owned global software company and a proven market leader of an end-to-end telecom site management solution. We empower tower site owners to achieve operational efficiency and monetize their assets, all to increase the value of their tower business.

Problem

Deploying an inbound funnel to track website traffic, leads and conversions in a predictable manner. Identifying opportunities for driving positive word of mouth and establishing tarantula as a thought leader in towerco industry.

Solution

Inbound Marketing Services with a focus on content as well as monthly nurturing activities to appeal to the relatively niche target audience. Optimized SEO strategy to attract high quality traffic.

IMPACT

2x

TRAFFIC

40

LEADS

12

MQLs

31 high-intent keywords in SERP top 10 with combined search volume of ~ 14,940

The Growth Playbook

Relentless inbound marketing

Blogs
Pillar Page
SEO
Social Media
Forms
Landing Pages
CTAs
Google Ads
Nurturing Emails

Search Engine Optimization

On Page SEO

One Page - One Keyword Strategy
Identified & Ranked for high-intent category keywords related to OSS/BSS

Social Media Campaigns - LinkedIn Sponsored Content

Nurturing - Account Planning Frameworks

What?
Create Unique Brand Identity

Why?
Increase TOMR and establish tarantula as a leader in telecom site management industry
Video (Prospecting) - What is Key account Management?

What?

Boost Brand Equity

Why?
Establish a distinct visual language and drive positive word-of-mouth around the product/service offerings

Website Forms

DemandFarm Product Page

Contact Us

Guided by heatmap and behaviour flow analysis, the contact form was optimized for conversions and lower bounce rates
DemandFarm Landing Page

Customer Care

New form created for customer care related queries to filter leads from customer support related queries

Landing Pages

Contact Us

Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.

More landing pages more conversions

Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.

CTAs


Paid Ads

Branded Ads

Highly targeted responsive search ads (RSA) run on branded search terms to boost conversions

Competition Ads

Outbidding a key competitor bidding on client's branded search terms

Nurturing Newsletter

What?
Monthly Newsletter containing the latest updates in the towerco industry, partner news, case studies and more.

Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.

25%

Open Rate

15%

Click Through Rate

0.75%

Unsubscribers