Inbound marketing is an integral part of demand generation and primarily focuses on a content driven approach to attract customers. On the other hand demand generation services includes multiple touch-points like blogging, emails, social media promotion, events and offline initiatives to deliver on business goals. Inbound is an important pillar of demand generation which helps in achieving high quality leads.
Though we happen to be an inbound agency, the business needs of clients has seen Inbound Mantra taking up initiatives usually reserved for a conventional Demand Generation Agency.
