No doubt, HubSpot is an all-in-one inbound marketing software. Nevertheless, need arises for HubSpot integrations in the following situations.
Existing Legacy Applications
New tool additions to the marketing and sales stack
Framework for HubSpot Integrations
The following table will help you put in perspective your HubSpot Integration requirements.
Demand Side Requirements
An Ongoing HubSpot Integration requires a simultaneous sync between HubSpot and other system e.g. Salesforce.
A One Time integration on the other hand is a one-off data sync usually at the time of migration. e.g. migrating existing database from a legacy CRM to HubSpot.
Supply Side Availability
The HubSpot Connect Integrations Program provides a simple one-time connect opportunity either for a one-time data transfer or an ongoing sync.The effort required includes studying documentation, understanding business logic, execution, testing, and maintenance. The category of applications to be integrated, range from marketing / sales to productivity. Most of the times, this integration is as simple as logging into your mobile application using a Facebook Login.
Not every application is available for integration via HubSpot Connect. In such cases, custom development effort is required to integrate HubSpot with the connecting application. API availability is critical to the success of such integrations
Inbound Mantra’s Work
As a HubSpot Inbound Marketing Agency, Inbound Mantra has proven experience in delivering a number of successful HubSpot Integrations.
New Custom Integrations
HubSpot Connect Program
Scott Brinker, VP Platform Ecosystem at HubSpot recently wrote on medium about “Why HubSpot’s Building a Centralized Platform?” to elaborate on how the HubSpot Connect program will play a key role in the growth of the HubSpot product. The HubSpot Connect program is a strategic call to find newer growth avenues.
Inbound Mantra expects the MarTech ecosystem to increasingly participate in HubSpot Connect. This is expected to give more power to HubSpot marketers.
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Inbound Mantra is an enterprise inbound marketing agency that helps businesses build their brand, capture hot leads and grow sales.