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Inbound Mantra has been nominated to the HubSpot Partner Advisory Council (PAC).
We owe it to the thoughtfulness of the APAC team in HubSpot who have supported us in spreading the message of inbound marketing in India.
The PAC will work hand in hand with HubSpot to solve complex problems as we grow and scale the program globally. The PAC will help drive conversation that encourages other partners to collaborate and learn from each other. The advisory council is to consist of a maximum of 15 members.
Getting in will be tough part. Invitation to the council will be a function of:
I expressed my interest to participate in the PAC, by answering the following questions.
1) Continuous Education Program for Customers
The expectations of Inbound marketing customers – new and old – have to be continuously set. It is our duty to educate, such that they set the right expectations with their internal stakeholders. This will foster an ecosystem that understands the opportunity and limitation of inbound marketing.
2) Performance Model for Agency Client Engagement
As a community, HubSpot agencies should strive to move to a 100% performance model. It looks daunting. Nevertheless, it is an idea that will drive optimisation, easy acceptance and upside.
3) Artificial Intelligence in Marketing and Sales
How the community can harness AI to make better marketing and sales decisions? Predictive lead scoring is a specific area where Inbound Mantra would like to contribute.
In addition to giving regular feedback to the Channel Consultant and the Channel Account Manager and at times even the Head of International Business, Inbound Mantra had participated in the HubSpot Partner Day 2017 (April) held in Boston.
Another initiative was to pilot closing HubSpot leads in the India market. The previous Head of Marketing (APAC HubSpot) and Inbound Mantra looked at the possibility of collaborating, to close opportunities in the India market. The assumption was that the buyers in India had a desire to meet physically before signing up.
HubSpot should put forth guidelines to address all situations of channel conflict. This will bring in much-needed clarity, “What HubSpot Partners should do when the Direct Team is also involved in a deal?”
HubSpot has created a big body of work for Partners – processes, tools, educational material, collaterals. Partners would do well to absorb all of this and incorporate in all their inbound marketing activities.
I invite your feedback on the above responses.
Watch out for the update, when the PAC members are announced.