As per HubSpot, “Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant, helpful and not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines and social media. Unlike outbound marketing, inbound marketing does not need to fight for customer attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.”
The four actions viz. Attract, Convert, Close and Delight are crucial to the company that they must take in order to obtain visitors, leads, customers and promoters.