At Inbound Mantra we believe that Inbound Marketing is always ROI focused. We understand, agree and stand for ROI when it comes to business. Inbound Marketing Methodology is scientific and it allows us to maintain an ROI driven approach to boost profits.
Quality Content is the Basis: The focus of the business is on providing insightful information to prospects to support their buying process
Small Upfront Investment: Getting started is easy with small investments backed up with regular spends
Long Term Content Assets: The focus is on building enduring Content Assets across Social Media and various Social Platforms such that these Content Assets yield manifold results over years to come.
Inhouse and / or Outsourced: When starting off, it is recommended that businesses take expert help. And over a period of time, businesses can insource Inbound Marketing with a full fledged dedicated team.
Direct Contact with Customer: The two-way interaction process ensures businesses are almost always customising their market approach based on customer needs and wants. That is, businesses do what customers want.
“Inducing” Buyers is the Basis: One-way communication aimed at inducing buyers is the objective
Large Upfront and Regular Investment: Conventional Outbound Marketing requires large spends upfront and in a regular manner
Short Term Quick Assets: These are usually conventional media assets like Ads that attempt to play a near-term event or season to push business sales.
Professional Help Needed: This would require professional assistance from large Media Agencies and of course would cost a bomb.
No Direct Contact with Customer: This one-way process is like “Spray and Pray”. Businesses do what they think the customer wants. And most times, there is a logical GAP.