Why: This was a Linked Sponsored Campaign which was launched to play around the victory of Leonardo Di Caprio in Oscars.
What: The idea behind the campaign promoted a message that since you can’t have the Wolf of the Wall Street to run your sales team, you must have Inside Sales Box as an equivalent alternative. Hence, it was ISB’s “take-a-trial” campaign.
Kung Fu Hustle Campaign
Why: The buzz in US was witnessed that the SDRs usually hustle in their sales approach. This paved way to the creation of this LinkedIn sponsored campaign.
What: To be in line with the “SDRs who hustle”, this persona based campaign was focused to offer ISB as a muscle which will help manage SDRs manage their sales process.
Jack Nicholson Campaign
Why: With an aim of sales prospecting, we launched this campaign starring Jack Nicholson. His famous dialogue “You can’t handle the proof” from a movie “A Few good men” was used for this campaign
What: In line with the copy “You can’t handle the proof”, this campaign was aimed to offer SDRs a Proof of Concept, i.e., trial of ISB software.
Sports Coaches Campaign
Why: As a part of a nurturing campaign, this was aimed at providing sales coaching. ISB’s persona i.e., SDRs, are sports loving people. Hence, the integration of Sports and Sales Coaching.
What: For this campaign, a creative eBook was designed to unfold the four unique approaches to coaching by the 3 Greatest Sports coaches namely, Sir Alex Ferguson, Anson Dorrance and Phil Jackson. This eBook has 5 important takeaways from the coaching styles that the SDRs can seize.
Why: This was a Facebook remarketing campaign launched around the Fall season in October 2016 to reach out to people who were already aware of B2w and give them Special Discounts.
What: The idea was to re-target the Website Visitors and give them special discounts during the Fall season so that they keep coming for more.
Donald Trump Campaign
Why: This is a LinkedIn campaign which was launched around the Presidential Elections 2016 in the US.
What: Idea was to grab prospect’s attention during the Presidential elections and focus on the power of Video Marketing which played a major role in helping Trump become Mr President.
Social Proof Campaign
Why: This was run on both Facebook and LinkedIn. It was a campaign promoting Social Proof which never fails.
What: For this campaign client’s testimonial was taken and sponsored campaign was launched on social media platforms.
Youtube Alternatives Campaign
Why: This was a LinkedIn sponsored campaign launched to offer informational resource to the target audience of interest.
What: It was aimed to offer a Free eBook download to the people who are interested in Video hosting.
50-50 Payment Scheme
Why: This prospecting campaign, launched in August 2015, was driven by Facebook lead ads to target C-Level Executives and Entrepreneurs in New Delhi NCR region.
What: In line with the campaign’s artwork copy, “Half now, half later,” Sobha Limited promoted their pay scheme offer where the customer could pay 50% of the total money as a booking amount and another 50% after the completion of the project.
Why: “The International City Luxury Home Buyer” eBook is a nurturing campaign for Sobha Limited’s existing contacts. This campaign was promoted at Facebook through Facebook lead ads in October 2015.
What: This eBook was launched to enlighten Sobha Limited’s contacts about what the brand “Sobha” means to global Indian clients in various countries. This eBook furnished all the reasons why a prospect must chose “Sobha’s International City” as their home.
Why: Through this Facebook lead ads campaign launched in May 2016 and targeted at New Delhi NCR region, we strived to prospect graduates from IIT & IIM in the age group of 27 to 65 years.
What: The artwork’s design elements, i.e., IIT & IIM batches, were arranged as such to deliver a look of a progressive staircase design. It strives to portray the progression of a person achieving success starting from an IIT to IIM and finally moving towards Sobha. Brand positioning was reflected in this campaign.
Why: “Details make the difference” was the first successful campaign of Sobha Limited. Facebook ads were leveraged to promote this prospecting campaign launched in July 2015.
What: Since its inception, Sobha Limited has been detail-oriented in all spheres of business conduct. Therefore, the creative artwork was created to highlight the same. The target audience was IT professionals and Higher Management level based in New Delhi NCR region.
Channel Management Webinar
Why: Channel management is still an emerging concept in the area of financial services distribution.
What: The Herald Logic team presented a webinar highlighting challenges in the distribution of financial services. Mr K Venkatesh (IFMR – CEO) was the guest speaker. 20 attendees contributed to the success of the webinar.
Problem Solving Campaign - LinkedIn
Why: Incentives form a significant part of rewards in the financial services sector. Manual calculation of incentives (using excel) results in errors; thereby causing leakage to the tune of 9%.
What: This LinkedIn sponsored campaign was targeted at the Head of Sales and Distribution in the financial services sector. To get a sense of the numbers, click here.
Why: Sales Operations CXOs are a prime persona. They usually read the top financial newspapers. Hence, this creative.
What: This was a LinkedIn sponsored prospecting campaign which was targeted at Sales Ops in US. The idea behind running this campaign was to reach US Sales Ops in a company size of 5k to 10k. Through this campaign, Sales Ops were given an offer of free consultation on the DemandFarm Key Account Management Technology.
Why: This prospecting campaign is a LinkedIn sponsored update aimed at SAMA (Strategic Account Management Association) LinkedIn Group based in US.
What: The idea of the campaign was to offer SAMA’S followers a downloadable i.e. Customer Success Case Study. The case study explains how a particular KPO benefited in generating 35% average revenue from key accounts by leveraging DemandFarm’s KAM Technology.
Why: BOTs are occupying many a boardroom discussion. Thus, this creative to ride
What: Bot Campaign was launched to prospect DemandFarm’s persona in US industries of size 5k to 10k. In line with the artwork’s copy i.e. “A Bot for your Key Account Managers”, this campaign aimed to give CXOs a FREE consultation on the DemandFarm KAM technology.
Why: “Dreamforce Session 2016” campaign was a LinkedIn Sponsored Update campaign that attempted to ride on the Presidential Campaign wave.
What: The campaign’s artwork was in line with the copy, “Choosing a President is easy but a Dreamforce session?”. Through this campaign, DemandFarm helped Dreamforce’s network choose the right KAM sessions to attend in the Dreamforce 2016 event.
Sales Inside inc
Why: As a part of a LinkedIn sponsored prospecting campaign, this was aimed at the Sales Inside’s persona, i.e., sales, marketing & data guys in B2B businesses.
What: The gap between CMOs and CEOs inspired this campaign idea. Through this campaign, CMOs were enticed to be ahead of fellow C-level executives by leveraging Sales Inside’s database services. SalesInside offered them a database of Technology driven businesses to empower their sales and marketing campaigns .
Why: Vista Equity acquired Marekto in August 2016. The idea was to play the event by encouraging Marketo’s competition to take advantage of SaleInside’s B2B lead generation services.
What: The central concept of this LinkedIn Sponsored Update campaign was to promote SalesInside’s data services. Idea was to target Marketo’s competition and to get them interested.
Cornered or Corner Office Campaign
Why: As a part of a LinkedIn sponsored Prospecting campaign, this is aimed at the Sales Inside’s persona i.e., CMOs in B2B businesses to offer them the database services.
What: This campaign delivered a message to CMOs such that they aspire for a corner office rather than getting cornered, in generating qualified leads. In order to help them earn a seat at the revenue table and drive business results, SalesInside offers them a solution.
Hard Bounce Campaign
Why: Like all other prospecting campaigns, “No hard feelings” (or rather “No hard bounce” campaign) was done to pitch the quality of data services.
What: Through this LinkedIn campaign, we promoted SalesInside’s “Data Hygiene” services which includes automated and manual steps to ensure the highest level of relevance and accuracy.
Why: ibis Delhi Airport loves to engage its patrons, whether they stay or are just visiting.
What: Monthly contests like “Match the Following” were lapped up by existing Followers on Facebook. For the purposes of amplification, these contests were also promoted using sponsored updates.
Why: During the summer months, India is IPL. Almost !!! ibis Delhi Airport was batting for Delhi Daredevils.
What: Contests that featured dinner giveaways were a regular feature in all matches played by Delhi Daredevils. ibis Delhi Airport played favorites.
Download Lead Generation E-Book
This FREE E-Book will help you and your organization, fine tune your B2C and B2B Lead Generation Initiatives