Hippo CMMS races to the top of Google SERP with Inbound
Hippo is a powerful, affordable and user-friendly web based CMMS. Hippo preventive maintenance software is ideally suited for a variety industries including manufacturing, healthcare, education and hospitality. Boasting of features like:
Summary : This campaign was designed with the intent to nurture existing contacts, ie, users that had previously filled out some kind of form but not gone ahead with a CMMS Software/Hippo CMMS. The idea was to paint a picture of a world before and after CMMS software. The campaign involved not just designing the eBook from scratch but included landing pages, emails, blogs and lots more!
Result : 23% conversion rate
After creating a content asset, in this case an eBook, the next step would be to create a landing page containing the form to access the eBook.
THANK YOU PAGE
This page contains the link to the actual content asset and in turn gives the user an opportunity to navigate through the website , allowing us to gauge the user intent – informational or commercial.
An email campaign is an essential component of a lead nurturing campaign. For this particular campaign, an email is first sent out to the entire lead database and is followed by a thank you email containing the eBook.
FOLLOW UP EMAIL
CTAs is the actual button/image in the email that the user will click on to access the eBook. These have been made in accordance with the intended audience while keeping in mind relevant content
PROMOTING THE EBOOK
As important as making the actual eBook is, it’s imperative to promote it with the right kind of content as well as in the right channels, depending on the target audience.
→ Creative of “Why use CMMS Software over excel” blog