Hippo CMMS races to the top of Google SERP with Inbound

About:

Hippo is a powerful, affordable and user-friendly web based CMMS. Hippo preventive maintenance software is ideally suited for a variety industries including manufacturing, healthcare, education and hospitality.
Boasting of features like:

Hippo ensures that all equipment is top-notch!

General Manager:
Daniel Golub

Time Period:
December, 2017 – Present

Started ranking on Google Page #1 (US) for over 15 Keywords in 1 month time

1.36X Increase
US - Inbound Leads
10%
US - Organic Traffic (M-o-M Growth)

CAMPAIGN

eBook : 911 emergency! We need a CMMS, urgently!

OVERVIEW 1
LANDING PAGE 2
EMAILS 3
Call To Actions (CTAs) 4
Promote the eBook 5
 309
VIEWS
 71
SUBMISSIONS
 8
NEW CONTACTS

 

Goal : Lead Nurturing

Summary : This campaign was designed with the intent to nurture existing contacts, ie, users that had previously filled out some kind of form but not gone ahead with a CMMS Software/Hippo CMMS. The idea was to paint a picture of a world before and after CMMS software. The campaign involved not just designing the eBook from scratch but included landing pages, emails, blogs and lots more!

Result : 23% conversion rate

After creating a content asset, in this case an eBook, the next step would be to create a landing page containing the form to access the eBook.

 

 

THANK YOU PAGE

This page contains the link to the actual content asset and in turn gives the user an opportunity to navigate through the website , allowing us to gauge the user intent – informational or commercial.

An email campaign is an essential component of a lead nurturing campaign. For this particular campaign, an email is first sent out to the entire lead database and is followed by a thank you email containing the eBook.

EMAIL

FOLLOW UP EMAIL

CTAs is the actual button/image in the email that the user will click on to access the eBook. These have been made in accordance with the intended audience while keeping in mind relevant content


   

PROMOTING THE EBOOK

As important as making the actual eBook is, it’s imperative to promote it with the right kind of content as well as in the right channels, depending on the target audience.

 

BLOGS

→ Creative of “Why use CMMS Software over excel” blog

hippo cmms blog Why use CMMS Software over excel

 

SOCIAL MEDIA POSTS

 

ORGANIC

 

 
 
 

PAID CAMPAIGNS

 

Yes. Take my Business, Inbound.