Make your marketing matter

Inbound marketing software to make life easy

Empowering Today’s Marketers

Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem

Inbound Marketing has assuaged the pain, but created corresponding challenges. Especially, executing inbound marketing campaigns.

There is business strategy, campaign planning, content creation, buyer persona identification, choice of keywords, content distribution, lead capture and management, analytics, reporting and ROI, of course. It is a ‘beautiful’ mess.

An inbound marketing software simplifies all the above. It automates all the manual activities – saving time and heartburn. And empowers marketers to stay focused on the performance of their campaigns.

What is Inbound Marketing Software?

Inbound Marketing Software is a platform which helps companies and individuals attract visitors, convert leads and close customers all under one roof.

It is a software that enables and improves an inbound marketing process. Sometimes, it even helps set-up one in the absence of a process. The software also provides for real-time analytics that aids in calibrating campaigns to success.

Crucial Aspects of Inbound Marketing Software are:

Attracting prospects

Attracting the right users who will continue their journey to becoming best customers.

Blogging

Create valuable content that will help your business get found.

Social Inbox

To build strong relations with people who matter most to your business.

SEO

Improve your search rankings and attract quality leads.

Website pages

Track your performance and manage website pages.

Converting them

Enabling content that potentially addresses the latent goals of leads.

CTA

Change offers based on the kind of viewer.

Landing Pages

Improve conversion rates to generate leads by creating more pages.

Forms

Optimize lead conversion by asking the right question at the right time.

Lead Management

Segment your leads based their activity across the site and other channels..

Closing them

Offering the right thing at the right time to help buyers help themselves.

Email

Personalize your emails from the marketing database.

Marketing Automation

Trigger timely follow up emails.

Analytics

See which traffic sources are generating most leads.

Salesforce Sync

Segment contacts and personalize emails using Salesforce data.

Why choose Inbound marketing software?

In this new world, customers have started taking control of the buying process by educating themselves about your product long before the sales team reaches out. As a marketer, it is best for you to help them find you instead of reaching out.

This is Inbound Marketing and an inbound marketing software platform helps you ease and automate inbound marketing. Variety of tools work seamlessly for your teams so that you focus on content and performance, not on managing with different tools. An inbound marketing software will give you analytics so you can assess the results in real-time.

Why some companies resist it?

Unfortunately, they don’t understand the potential of this software.
While sales is the goal, but companies don't understand how content generates revenue.
Lack of resources to have in-house team to handle it’s daily operations.

When to choose?

Increase reachability

When you want to reach more potential customers through digital channels.

Single platform processing

When you require a collaborative platform for your teams to work and share useful insights.

Buyer persona presence online

When your prospects / customers are moving online to transact business.

Benefits

Number one benefit is, grow business and revenue.

Other benefits:

Consultative sales process

Sales people are the source for key insights about customers. This gives them a platform to share insights with marketers and management.

Connect with other systems

The issue of communication lag between the teams would not be a concern and remote access to information would be a boost.

Service providers

The service providers team  would help with all the technicalities and all the issues.

Who uses it?

Options in the market

Open source and commercial

Free

www.mautic.org

www.mailchimp.com

Paid

www.hubspot.com

www.marketo.com

www.pardot.com

www.eloqua.com

Implementation

:) and :(

Best Practices

Onboarding : Setup Onboarding and training sessions for executive teams.
Collaboration : Create methods to enable teams to effectively collaborate.
Continuous experimentation : Experiment with campaigns regularly and improve upon the shortcomings.

Why implementation fails?

Leadership Commitment : When senior management and leadership look at inbound marketing software as a cost instead of revenue; the chances of successful implementation fail.
Poor adoption : When the existing marketing / sales process isn’t mapped to the software, adoption falters.
Absence of coordination : When useful insights gathered from inbound marketing software to check outcomes are not shared among other teams.