Inbound Marketing has assuaged the pain, but created corresponding challenges. Especially, executing inbound marketing campaigns.
There is business strategy, campaign planning, content creation, buyer persona identification, choice of keywords, content distribution, lead capture and management, analytics, reporting and ROI, of course. It is a ‘beautiful’ mess.
An inbound marketing software simplifies all the above. It automates all the manual activities – saving time and heartburn. And empowers marketers to stay focused on the performance of their campaigns.