Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem.
Inbound Marketing has assuaged the pain, but created corresponding challenges. Especially executing inbound marketing campaigns. There is business strategy, campaign planning, content creation, buyer persona identification, choice of keywords, content distribution, lead capture and management, analytics, reporting and ROI, of course. It is a ‘beautiful’ mess.
An inbound marketing software simplifies all the above. It automates all the manual activities – saving time and heartburn. And empowers marketers to stay focused on the performance of their campaigns.
What is an Inbound Marketing Software?
Inbound Marketing Software is a platform which helps companies and individuals attract visitors, convert leads and close customers all under one roof.
Why choose an Inbound Marketing Software?
In this new world, customers have started taking control of the buying process by educating themselves about your product long before the sales team reaches out. As a marketer, it is best for you to help them find you instead of reaching out. This is Inbound Marketing and an inbound marketing software platform helps you ease and automate inbound marketing processes.
What are the options when buying an Inbound Marketing Software?
There are many marketing automation software available but not many inbound marketing platforms. Here are the best 5 options available in the market –
HubSpot has established itself as the go-to solution for companies looking to leverage inbound marketing and marketing automation. It is one of the cheapest and comes with functionalities that allow you to blog, capture leads, nurture leads, control social media and multiple SEO features.
It is definitely a top choice for entrepreneurs and small business owners.
A high-end inbound marketing tool that focuses mostly on the B2B space. It is designed to integrate with the buyer’s sales cycle, help you create content, nurture content and manage leads across your sales funnel.
Marketo demands a high level of technical expertise and is common with enterprise-scale customers.
Eloqua is currently leading the way in integrating inbound marketing packages with cloud-based technologies. The platform is very similar to Marketo but with an additional feature in lead management. It allows you to segment leads on the basis of demographics, location or other preferences.
Pardot is a B2B inbound marketing software that focuses heavily on lead capture, attraction and nurturing. It connects with your social media marketing efforts and email marketing campaigns and allows for automated lead flow to the right salesperson.
Optify is closest to HubSpot, though still not quite there. This platform offers digital marketing generation, content dissemination, and marketing ROI measurement. Optify tracks traffic, visitor trends and lead capture from various sources.
That was all… Now go ahead and choose your Inbound Marketing Software wisely!!