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When you SEO a webpage, where do you place the target keyword?
Page title? Or the article heading i.e. H1? Or do you keep both same?
We prefer to keep both same. Only at times, when we wish to take a creative spin on the the article heading, do we keep page title and H1 different.
Since SEO is the cornerstone of any inbound marketing strategy, we decided to investigate what our colleagues in the webosphere were doing.
But first, lets understand page title and H1.
Take a look at the image below. It is the snapshot of our inbound marketing agency page.
As you would have figured out, H1 is the heading copy of the page. H1 is the one that is immediately visible to the readers. Page title is what appears in the browser’s title bar. Page title is not immediately visible to the readers. Therefore, it may seem that it is only H1 that matters, from a reader’s perspective that is.
As you would have guessed, you cannot completely ignore page title. Because they appear in the SERP results.
Thus, page title has an important role too. It impacts CTRs on SERP.
So, H1 is for readers who are already on the webpage. Whereas page title is for users who are ‘searching’ for the right content. Which brings us to the question, if the keyword is important for H1 or page title? Logically, it should be page title given its omnipresence on SERP. But, why take the chance? No wonder all our fellow inbound marketing agencies tend to keep H1 and page title same.
But, what really is the best practice to optimize H1 and page title?
Searching on the internet presented us with 2 good discussions. One from moz and the other from yoast. The yoast post just described the difference between the two. The moz discussion was definitely interesting with many views and no emphatic conclusion.
Understandably, it is difficult to conclude this ambiguous topic. Nevertheless, we are putting our neck out.
Have you ever faced this dilemma? Lucky you !!!